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All Journal Indonesian Journal of Business Analytics (IJBA) Journal of Studies in Academic, Humanities, Research, and Innovation
Hilwa Rohmahdiniyah Nur Azizah
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Religion Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

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Implementation of the 7P MIX Marketing Strategy in Iwabeka Cafe Services to Increase Competitiveness Salsa Rahmawati Saputri; Hilwa Rohmahdiniyah Nur Azizah; Sudarmiatin; Wening Patmi Rahayu
Indonesian Journal of Business Analytics Vol. 5 No. 6 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i6.15785

Abstract

Globalization drives major changes in the business environment, so companies need to implement adaptive and customer-oriented strategies. In the service industry, success is greatly influenced by an effective service strategy through the 7P Marketing Mix concept, which emphasizes the importance of service quality, human resources, and physical evidence in building customer satisfaction and loyalty. This study analyzes the application of the 7P marketing mix in Iwabeka Coffee & Eatery services in Malang City and its impact on business competitiveness. The method used is descriptive qualitative through in-depth interviews and observations. The results of the study indicate that the 7P marketing mix plays an important role in increasing competitiveness and creating sustainable competitive advantages for cafes.
The Relevance Of Logical Principles As The Basis For Scientific Thinking In The Development Of Management Science: A Systematic Study Hilwa Rohmahdiniyah Nur Azizah; Trivena Gilang Permatasari; Agung Winarno; Subagyo
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.1361

Abstract

This study aims to analyze the role of logic in the development of management science and managerial decision-making. This study uses a qualitative research method with a literature review approach. The research population includes scientific articles, books, and academic publications that discuss the topics of logic, management theory, and decision-making. The research sample was selected purposively based on criteria of relevance, accessibility, and thematic suitability, resulting in a number of literature sources that were analyzed in depth. The research instrument was a literature analysis sheet used to assess the suitability of concepts, clarity of argumentation, and theoretical contributions of each source. The results of the study show that logic plays an important role as the basis of scientific reasoning in constructing management theory, helping to formulate consistent propositions, and supporting a systematic and unbiased decision-making process. Logic has been proven to strengthen the accuracy of problem formulation, consistency of argumentation, and objectivity of analysis in both research and managerial practice. Thus, logic not only functions as a philosophical concept but is also an essential instrument for improving the quality of scientific studies and the effectiveness of decisions in management.
Co-Authors Salsa Rahmawati Saputri Subagyo Sudarmiatin Trivena Gilang Permatasari Wening Patmi Rahayu