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All Journal International Journal of Education, Social Studies, And Management (IJESSM) Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Meisarah, Helfina
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Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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DIGITALISASI UMKM DESA TIMBANG LAWAN MELALUI PEMETAAN USAHA DI GOOGLE MAPS SEBAGAI STRATEGI PENINGKATAN VISIBILITAS DAN AKSESIBILITAS KONSUMEN Meisarah, Helfina; Mulyana, Sri; Wulandari, Wulandari; Anazra, Davania; Samsudin, Samsudin
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 06 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i06.1901

Abstract

This study aims to increase the visibility and accessibility ofTimbang Lawan Village UMKM through the use of Google Maps as a means of digitizing business locations. The activities were carried out through a qualitative descriptive approach in the form of direct assistance to UMKM actors through the Student Creativity Program(PKM) and Real Work Lectures (KKN). The stages of the activity includedsocialization of the importance of digitization, collection of business profile data, business registrationon Google Maps, and training in digital profile management. The resultsof the activities show that businesses that have been registered on Google Maps have experiencedincreased visibility and consumer trust because location information, photos,and customer reviews can be easily accessed. Location-based digitizationhas proven to be an effective strategy in increasing exposure and consumer accessto local products. However, there are still challengessuch as low digital literacy and limited internet networks.
The Impact of Digitalization and E-Commerce on the Development of MSMEs in Indonesia Hardi, Rushel; Meisarah, Helfina; Anazra, Davania; Hayati, Fitri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 6 No. 1 (2026): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v6i1.980

Abstract

Ongoing digital transformation has reshaped the way Micro, Small, and Medium Enterprises (MSMEs) operate, requiring business actors to adjust their strategies in order to sustain competitiveness in a rapidly evolving market. This research explores how digitalization and e-commerce adoption contribute to the development of MSMEs in Indonesia, particularly in terms of business effectiveness, operational improvement, and market expansion. A qualitative research design was applied through a literature-based approach by examining and synthesizing findings from prior studies and academic sources. The analysis reveals that digital technology adoption supports MSME growth by expanding market opportunities, streamlining transaction processes, and enhancing marketing activities. However, several obstacles remain, including limited digital capabilities, uneven internet infrastructure, financial constraints related to technology investment, and concerns over data security. Accordingly, collaborative efforts involving government institutions, private sectors, and educational organizations are necessary to establish an inclusive digital environment that strengthens MSME competitiveness in the digital economy.
Co-Authors Anazra, Davania Fitri Hayati Hardi, Rushel Samsudin Samsudin Sri Mulyana Wulandari Wulandari