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All Journal Eduvest - Journal of Universal Studies
Zahran, Muhammad Balya Rafa
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Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

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Satwagia Animal Clinic Business Transformation Strategy Zahran, Muhammad Balya Rafa; Indrawan, Raden Dikky; Jahroh, Siti
Eduvest - Journal of Universal Studies Vol. 5 No. 11 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i11.52411

Abstract

Satwagia’s veterinary clinic faces a performance paradox: despite strategic advantages like vertical integration and superapps amid a 9.5% CAGR animal care market, systemic operations remain suboptimal. This is evident in outlet closures and missed revenue targets. Meanwhile, the sector is driven by the humanization trend, causing a social paradigm shift and necessitating a transformation strategy for Satwagia. This case study formulates a strategy by diagnosing the gap between assets and execution. Using a three-stage formulation framework with expert input, quantitative analysis yielded an Internal Factor Evaluation (IFE) Matrix score of 2.238 (average) and an External Factor Evaluation (EFE) score of 3.023 (strong). Internal-External (IE) Matrix Mapping places Satwagia in Cell II (Grow and Build). The strong EFE score reflects defensive success; the weak IFE score reveals failure on the ‘O’ (organization) aspect within VRIO to fully exploit VRI assets. The recommended strategy is a two-phase transformation rather than expansion: (1) Build—urgent internal improvements in inventory and human resources to address core weaknesses; (2) Grow—technology-driven expansion to seize external opportunities sustainably. This research provides an empirical diagnosis of the knowing-doing gap in veterinary health care, offering critical guidance for Satwagia’s systemic transformation.
Co-Authors Indrawan, Raden Dikky Siti Jahroh