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All Journal Jurnal Ilmiah Satyagraha International Journal of Artificial Intelligence for Digital Marketing
Ni Wayan Ardani
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Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS PENGARUH KUALITAS PELAYANAN YANG DIMEDIASIOLEH PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIANULANG PENGGUNA KARTU PERDANA TELKOMSEL Ni Ketut Murdani; Ni Wayan Ardani; Kadek Pradnya Prayoga
Jurnal Ilmiah Satyagraha Vol. 3 No. 1 (2020): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/97xg5751

Abstract

 Penelitian ini bertujuan menganalisa pengaruh kualitas pelayanan yangdimediasi perceived value terhadap keputusan pembelian ulang konsumen, karenadari tahun 2017 – tahun 2018 kartu selular Telkom sel mngalami penurunanpembelian. Serta perbedaan antara pengaruh kualitas pelayanan dan pengaruh nilaikeuntungan (perceived value) terhadap keputusan pembelian ulang kartu perdanaTelkomsel. Sampel dalam penelitian ini sebanyak 100 orang responden Mahasiswadi Kota Denpasar yang menggunakan kartu perdana Telkomsel. Denganmenggunakan metode Convenience sampling. Teknik analisis data yang digunakandalam penelitian ini adalah analisis regresi berganda.Hasil penelitian ini membuktikan bahwa kualitas pelayanan tidak terlaluberpengaruh terhadap keputusan pembelian ulang kartu perdana Telkomsel karenakonsumen lebih memikirkan nilai keuntungan daripada layanan yang disediakanketika memakai kartu perdana Telkomsel. Para konsumen hanya memakai layananyang diperlukan saja dan jika layanan tersebut memberikan keuntungan padamereka. Terdapat hubungan yang signifikan antara perceived value dan keputusanpembelian ulang kartu perdana Telkomsel. 
THE ROLE OF GOVERNMENT POLICIES IN MODERATING THE EFFECT OF SOCIAL MEDIA INNOVATION ADOPTION AND ENTREPRENEURIAL ORIENTATION ON PERFORMANCE OF MSMES IN JEWELRY CRAFTS GIANYAR REGENCY Antari, Ni Putu Wedayani; Ni Wayan Ardani; Usadha , I Dewa Nyoman
International Journal of Artificial Intelligence for Digital Marketing Vol. 3 No. 1 (2026): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v3i1.456

Abstract

Objective: Micro, Small, and Medium Enterprises (MSMEs) in jewelry handicrafts in Gianyar Regency are facing the challenge of digital adaptation and increasingly competitive market dynamics. The adoption of social media innovation and entrepreneurship orientation is seen as a strategic factor in improving the performance of MSMEs, but its effectiveness is highly dependent on government policy support. This study aims to analyze the influence of social media innovation adoption and entrepreneurial orientation on the performance of MSMEs, as well as test the role of government policies as a moderation variable. Method:  This study uses a quantitative approach with an explanatory design. Data was collected through a questionnaire on 153 jewelry handicraft MSME actors in Gianyar Regency. Data analysis was conducted using Partial Least Square–Structural Equation Modeling (PLS-SEM) to test the direct influence and moderation effect between variables. Results: The results of the study show that the adoption of social media innovation and entrepreneurial orientation has a positive and significant effect on the performance of MSMEs. In addition, government policies have been proven to play a role as a moderation variable that strengthens the influence of the adoption of social media innovations and entrepreneurial orientation on the performance of MSMEs. Policy support in the form of fiscal incentives, access to financing, and digital facilitation increases the effectiveness of MSMEs' internal strategies in producing more optimal performance. Novelty: These findings confirm the importance of synergy between the internal capabilities of MSMEs and government policy support. Social media and entrepreneurship orientation have a stronger performance impact when supported by a conducive and responsive policy environment to the needs of MSMEs in the digital era.
Co-Authors Antari, Ni Putu Wedayani Kadek Pradnya Prayoga Ni Ketut Murdani Usadha , I Dewa Nyoman