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All Journal Jurnal Pharmactive
I Made Wahyu Yogatama
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Environmental Science Other

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TINJAUAN DIGITAL MARKETING TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN PRODUK KOSMETIK Gusti Ayu Oviani; Murti, Ida Bagus Teguh Teja; Yogatama, I Made Wahyu
Journal Pharmactive Vol. 4 No. 1 (2025): Jurnal Pharmactive April
Publisher : Institut Teknologi dan Kesehatan Bintang Persada

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The implementation of digital marketing makes it easier for potential consumers to obtain product information and conduct online transactions for various products, including cosmetics. Several studies have investigated the relationship between digital marketing and purchasing interest and decisions for cosmetic products, yielding positive results. By understanding how digital marketing influences purchasing interest and purchasing decisions comprehensively, businesses can design more effective and consumer-oriented marketing strategies. The method used in this review is a literature study by searching for articles from primary data sources over the past five years using related keywords. Articles included in this review were those that met the inclusion and exclusion criteria. The results of the study of 14 articles are presented in a table based on the author's name, year, title, objectives, methods, and findings. The relationship between digital marketing and purchasing interest and purchasing decisions for cosmetic products indicates that digital marketing has a positive and significant contribution in influencing consumers. Efforts are needed to improve digital literacy for both businesses and the public to optimally adapt to digital marketing platforms.
PERBANDINGAN UJI AKTIVITAS ANTIOKSIDAN INFUSA DAN DEKOKTA BUNGA TELANG (Clitoria ternatea L.) DENGAN METODE DPPH Ni Luh Gde Mona Monika; I Made Wahyu Yogatama; Nyoman Rudi Kusuma; Ni Putu Ria Artini
Journal Pharmactive Vol. 4 No. 2 (2025): Jurnal Pharmactive Oktober
Publisher : Institut Teknologi dan Kesehatan Bintang Persada

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Free radicals are highly reactive molecules that can cause cellular damage and contribute to the development of various degenerative diseases. Butterfly pea flower (Clitoria ternatea L.) is a traditional medicinal plant rich in antioxidant compounds such as flavonoids, anthocyanins, and phenolics. This study aimed to evaluate the antioxidant activity of infusion and decoction preparations of butterfly pea flowers using the DPPH method. The research was conducted through laboratory experiments by measuring the IC?? value using UV-Vis spectrophotometry. The results showed that the infusion extract exhibited very strong antioxidant activity with an IC?? value of 31.25 ppm, while the decoction extract demonstrated moderate antioxidant activity with an IC?? value of 128.66 ppm. The positive control, Vitamin C, showed very strong antioxidant activity with an IC?? value of 14.04 ppm. Based on these findings, the infusion method is more effective at extracting antioxidant compounds than the decoction method. The infusion of butterfly pea flower has potential to be developed as a natural antioxidant source.
Co-Authors Murti, Ida Bagus Teguh Teja Ni Luh Gde Mona Monika Ni Putu Ria Artini Nyoman Rudi Kusuma Oviani, Gusti Ayu