Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JMK Jurnal Manajemen dan Kewirausahaan
Syahputra, Ulung
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
FACTORS INFLUENCING GREEN HOME APPLIANCE PURCHASE INTENTION AMONG CONSUMERS IN RIAU ISLANDS Ariyanto, Hepy Hefri; Syahputra, Ulung; Putra, Edy Yulianto
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 11 No 1 (2026): January
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v11i1.7419

Abstract

The main factors influencing consumers' inclinations to buy energy-efficient household equipment in Indonesia's Riau Archipelago are examined in this study. The study assesses the contributions of consumer attitudes, subjective norms, environmental awareness, eco-labeling, governmental laws, and willingness to pay a premium by using the Theory of Planned Behavior (TPB) framework with expanded variables. The results of a quantitative survey with 481 participants and multiple regression analysis show that government regulations, consumer attitudes, and willingness to pay all have a significant and beneficial impact on consumers' intentions to make green purchases. On the other hand, eco-labeling, environmental knowledge, and subjective norms have no discernible impact. These results highlight the role that human attitudes and public policies play in influencing sustainable purchasing patterns, offering useful information for companies and legislators looking to advance green technologies.
Co-Authors Ariyanto, Hepy Hefri Putra, Edy Yulianto