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All Journal Jurnal Penelitian dan Pengkajian Ilmiah
Adam, Alisya
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health

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Analisis Bahasa Persuasif Pemicu Fomo (Fear of Missing Out) dalam Promosi UMKM (Konteks Pasar Persaingan Sempurna) di Pasar Sentral Gorontalo Agustin, Puspita Dian; Bauna, Afra Amatullah; Adam, Alisya; Rauf, Apriyana Abd; Aprilia, Damayanti; Ntuu, Mahmud A.; Ruqyah, Miss; ‘Abid, Muhammad; Ilham, Muhammad; Malureng, Nirfa Celia; Paimin, Randy Octaviano Hermanus; Molantong, Salsabila Lutfiah; Monoarfa, Yuniar Sari
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 12 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i12.2150

Abstract

Language plays a strategic role in economic activities particularly in promotion and marketing, through persuasive language that influences consumer interest and decisions. This study aims to analyze the use of persuasive triggering Fear of Missing Out (FOMO) in the promotion of newly opened Micro, Small, and Medium Enterprises (MSMEs). The research employs a descriptive method with a qualitative approach using observation, semi-structured interviews, and documentation, with informants selected through purposive sampling. Results indicate that persuasive language appears in direct invitations, simple information, and utterances emphasizing urgency dan scarcity, FOMO is a psychological response influenced by social factors rather than a deliberate strategy. This study suggests that persuasive language functions as a non-price promotional straregy. 
Eksplorasi Pengalaman Mahasiswa dalam Memahami Konsep Zakat sebagai Calon Muzakki Monoarfa, Valentina; Adam, Alisya; Pou, Siti Rahmawati; Djiki, Rahmawati
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 3 (2026): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Maret 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i3.2453

Abstract

The purpose of this study was to explore students' understanding of zakat as prospective zakat payers. This study used a qualitative approach with a phenomenological method implemented through interviews with eight Muslim undergraduate students at Gorontalo State University, selected using a purposive sampling technique. Data were analyzed using the Miles and Huberman model. The research findings revealed that students understood zakat as a religious obligation and a form of concern for others. They were also familiar with various types of zakat, such as zakat fitrah and zakat mal, as well as the concepts of nisab and haul. However, their understanding was still basic and did not include technical aspects such as how to calculate zakat. Although most were not yet obligated to pay zakat mal, students demonstrated awareness and intention to fulfill this obligation in the future.
Co-Authors Agustin, Puspita Dian Aprilia, Damayanti Bauna, Afra Amatullah Djiki, Rahmawati Malureng, Nirfa Celia Molantong, Salsabila Lutfiah Monoarfa, Yuniar Sari Muhammad Ilham Ntuu, Mahmud A. Paimin, Randy Octaviano Hermanus Pou, Siti Rahmawati Rauf, Apriyana Abd Ruqyah, Miss Valentina Monoarfa ‘Abid, Muhammad