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All Journal Jurnal Penelitian dan Pengkajian Ilmiah
Malureng, Nirfa Celia
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health

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Analisis Bahasa Persuasif Pemicu Fomo (Fear of Missing Out) dalam Promosi UMKM (Konteks Pasar Persaingan Sempurna) di Pasar Sentral Gorontalo Agustin, Puspita Dian; Bauna, Afra Amatullah; Adam, Alisya; Rauf, Apriyana Abd; Aprilia, Damayanti; Ntuu, Mahmud A.; Ruqyah, Miss; ‘Abid, Muhammad; Ilham, Muhammad; Malureng, Nirfa Celia; Paimin, Randy Octaviano Hermanus; Molantong, Salsabila Lutfiah; Monoarfa, Yuniar Sari
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 12 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i12.2150

Abstract

Language plays a strategic role in economic activities particularly in promotion and marketing, through persuasive language that influences consumer interest and decisions. This study aims to analyze the use of persuasive triggering Fear of Missing Out (FOMO) in the promotion of newly opened Micro, Small, and Medium Enterprises (MSMEs). The research employs a descriptive method with a qualitative approach using observation, semi-structured interviews, and documentation, with informants selected through purposive sampling. Results indicate that persuasive language appears in direct invitations, simple information, and utterances emphasizing urgency dan scarcity, FOMO is a psychological response influenced by social factors rather than a deliberate strategy. This study suggests that persuasive language functions as a non-price promotional straregy. 
Praktik Perhitungan Zakat Perdagangan pada UMKM: Studi Kualitatif tentang Kesadaran dan Keberlanjutan Usaha dalam Perspektif Ekonomi Syariah Monoarfa, Valentina; Bauna, Afra Amatullah; Malureng, Nirfa Celia; Baruadi, Ronal
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 3 (2026): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Maret 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i3.2448

Abstract

Zakat is an important instrument in Islamic economics, serving as both an act of worship and a social and economic role in society. One type of zakat that must be paid is trade zakat, imposed on assets from business activities that have reached the nisab (minimum threshold) and haul (limit). MSMEs play a significant role in the regional economy and have the potential to collect trade zakat. This study aims to analyze the practice of calculating trade zakat among MSMEs in Gorontalo City and its compliance with Islamic economic principles. This study used a qualitative approach with field research methods through interviews, observation, and documentation. The results showed that most MSMEs do not yet understand the details of the nisab, haul, and how to calculate trade zakat, although some still strive to pay zakat or charity from their business profits. Therefore, increased socialization and education regarding trade zakat are needed so that MSMEs can implement it in accordance with Islamic economic principles.
Co-Authors Adam, Alisya Agustin, Puspita Dian Aprilia, Damayanti Baruadi, Ronal Bauna, Afra Amatullah Molantong, Salsabila Lutfiah Monoarfa, Yuniar Sari Muhammad Ilham Ntuu, Mahmud A. Paimin, Randy Octaviano Hermanus Rauf, Apriyana Abd Ruqyah, Miss Valentina Monoarfa ‘Abid, Muhammad