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All Journal TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Singal, Natasya Priskilla
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Economics, Econometrics & Finance Education Social Sciences

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Kajian Literatur: Membangun Kepercayaan di Era Digital: Dampak Aktivitas Pemasaran Media Sosial terhadap Loyalitas Pelanggan UMKM Ramadhani, M Aziz; Wulandari, Vika; Singal, Natasya Priskilla; Zalianti, Nazhira Harghea; Muvano, Nandha Narendra
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) face significant challenges regarding limited market access and competitiveness in the digital era. This study aims to analyze the strategic role of digital technology, particularly social media and content marketing, as an empowerment tool for MSMEs. The methodology employed across the sources includes literature studies, quantitative surveys, and in-depth interviews with business actors. The results indicate that the consistent use of platforms such as Instagram and TikTok effectively increases product visibility, reaches global audiences, and strengthens emotional connections with consumers through real-time interaction. Creative content strategies involving high-quality visual aesthetics and storytelling are proven significant in driving customer engagement and sales conversion. However, the main obstacles found are low digital literacy and limited resources in managing content consistently. In conclusion, the integration of social media and digital marketing innovation is the primary key for MSMEs to enhance global competitiveness and ensure business sustainability. Continuous support in the form of technical training is required to maximize the potential of the digital ecosystem optimally.
Studi Kajian: Pengaruh Pelatihan dan Pengembangan Terhadap Kinerja Karyawan Ramadhani, M Aziz; Sabat, Aura Belina; Singal, Natasya Priskilla; Zalianti, Nazhira Harghea; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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This study examines the impact of human resource training and development programs on employee performance outcomes in the context of increasingly fierce market competition. Human resources are viewed as a key asset and a driving factor for organizational success in achieving their strategic goals. Competency gaps and a lack of employee proactivity are common obstacles that reduce productivity levels. The research methodology used was quantitative, utilizing linear regression analysis to examine the relationship between variables. The results indicate that training and development, whether conducted independently or in conjunction, have a substantial and beneficial impact on employee performance. Training focuses on improving technical skills in the short term, while development aims to prepare employees for more complex challenges and roles in the future. The recommendation is the need for ongoing, open, and measurable training programs through regular evaluation to ensure the effectiveness of HR capacity building.
Co-Authors Mada Aditia Wardhana Muvano, Nandha Narendra Ramadhani, M Aziz Sabat, Aura Belina WULANDARI, VIKA Zalianti, Nazhira Harghea