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All Journal Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Ekonomi Bisnis dan Kewirausahaan
Inayah Ranitya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Digital Payment (OVO, GoPay, Dana) terhadap Minat Beli Mahasiswa di Marketplace Inayah Ranitya; Hezra Naumi Syariah Panjaitan; Hopkyn Dwiagstri Domisthira Lumbanbatu
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 4 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i4.1288

Abstract

Along with technological developments, Indonesia is experiencing a transformation in its payment system through the presence of Financial Technology (Fintech), particularly digital payments. Digital payment services such as OVO, GoPay, and Dana are increasingly used by students for transactions in marketplaces because they offer convenience, speed, and security. This study aims to analyze the influence of the use of digital payments OVO, GoPay, and Dana on students' purchasing interest in marketplaces. The variables studied include ease of use, service quality, and promotions offered by digital payment providers. The research method used a quantitative approach with data collection techniques through questionnaires distributed to student marketplace users. Data were analyzed using regression analysis to determine the effect of each variable on purchasing interest. The results of this study are expected to provide an overview of the role of digital payments in encouraging student purchasing interest and serve as a reference for service providers and marketplace players in improving their digital service and promotion strategies.
ANALISIS PELUANG WIRAUSAHA MAHASISWA POLITEKNIK NEGERI MEDAN DI ERA EKONOMI DIGITAL Anggita Refany Pramudya; Inayah Ranitya; Trinita Siringo Ringo; Vita Olivia Silalahi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 1 (2026): Februari : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/b0sg3089

Abstract

The rapid development of technology in Indonesia has brought significant changes to various sectors, particularly the economic sector. Digitalization has not only changed the patterns of interaction and community activities but also opened up new opportunities in the business world, including for students at the Medan State Polytechnic. As part of the younger generation, students are required to be able to adapt to technological developments, utilize digital innovations, and develop relevant skills to remain competitive. Digital entrepreneurship opportunities such as e-commerce, mobile applications, and online-based services provide space for students to build and develop businesses. However, various challenges such as high competition, the demand for innovation, and limited knowledge about digital business management remain major obstacles. This study aims to identify entrepreneurial opportunities for Medan State Polytechnic students in the digital economy era, analyze the factors that influence their interest and ability in digital-based entrepreneurship, and examine the obstacles faced in starting a digital business. The results of this study are expected to provide a comprehensive understanding of the opportunities and obstacles in student entrepreneurship, and encourage the creation of a young generation that is not only job-seeking but also able to create jobs through the use of digital technology.
Co-Authors Anggita Refany Pramudya Hezra Naumi Syariah Panjaitan Hopkyn Dwiagstri Domisthira Lumbanbatu Trinita Siringo Ringo Vita olivia Silalahi