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All Journal Journal of English Language and Education EJI (English Journal of Indragiri) : Studies in Education, Literature, and Linguistics
Silalahi, Kevindo
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Education Languange, Linguistic, Communication & Media Other

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The Role of Social Deixis in Expressing Respect and Authority: A Study Of “Coco” Assyifa, Noor Assyifa; Azhar, Nazwa Sahara; Nasution, Nazwa Amalia Putri; Silalahi, Kevindo
ENGLISH JOURNAL OF INDRAGIRI Vol. 10 No. 1 (2026): EJI (English Journal of Indragiri): Studies in Education, Literature, and Ling
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/eji.v10i1.3340

Abstract

Social deixis is a key part of pragmatics that shows how language expresses respect, authority, and social ties in different cultures. Although deixis has been studied a lot, there is still not much research on how social deixis can show both authority and emotional bonds in stories with strong cultural and family themes, such as the animated film Coco. This study examines how social deixis is used in Coco (2017), focusing on how it reflects respect, authority, and emotional closeness between characters in Mexican culture. Using a qualitative descriptive method, the study reviews and analyzes all film dialogues with social deixis, sorting them into relational and absolute types based on Levinson’s theory. The findings show that relational social deixis, especially kinship terms and informal address, is most common, highlighting the importance of family ties and solidarity. Absolute deixis, though less common, points to respect and power differences. The study concludes that social deixis in Coco helps build cultural identity and share moral values, showing how film language connects cultural and emotional understanding. Future research could compare how social deixis appears in different cultures and media to deepen our understanding of language, culture, and communication.
A Discourse Analysis on the Performance of ‘Feminine Energy’ Narratives on Tiktok Octavia, Ocha; Gultom, Mita Setriana; Audrey, Nazzaura Kayla; Ginting, Teza Aditra; Silalahi, Kevindo; Putri, Dian Marisha
Journal of English Language and Education Vol 11, No 1 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i1.1795

Abstract

The idea of “feminine energy” has become popular on TikTok, where many women share videos encouraging others to be calm, gentle, and soft as a way to feel empowered. These videos often use soft voices, elegant visuals, and positive language to promote what they call “true femininity.” However, this kind of content can also bring back old gender stereotypes that expect women to be passive and polite. This study explores how the idea of “feminine energy” is shown through language and behavior on TikTok, how audiences react to it, and what it means for women’s empowerment. Using Robin Lakoff’s Language and Woman’s Place (1975) and Fairclough’s Discourse Theory (1992), this research analyzes 10 TikTok videos under the hashtags #FeminineEnergy, #Feminine, and #WomanPower. The findings show that while many women see the “feminine energy” trend as self-improvement, the language and visuals often repeat traditional gender roles. The study concludes that the trend presents femininity as empowerment, but still within the limits of old social expectations.
Co-Authors Assyifa, Noor Assyifa Audrey, Nazzaura Kayla Azhar, Nazwa Sahara Ginting, Teza Aditra Gultom, Mita Setriana Nasution, Nazwa Amalia Putri Octavia, Ocha PUTRI, DIAN MARISHA