Ginting, Teza Aditra
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A Discourse Analysis on the Performance of ‘Feminine Energy’ Narratives on Tiktok Octavia, Ocha; Gultom, Mita Setriana; Audrey, Nazzaura Kayla; Ginting, Teza Aditra; Silalahi, Kevindo; Putri, Dian Marisha
Journal of English Language and Education Vol 11, No 1 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i1.1795

Abstract

The idea of “feminine energy” has become popular on TikTok, where many women share videos encouraging others to be calm, gentle, and soft as a way to feel empowered. These videos often use soft voices, elegant visuals, and positive language to promote what they call “true femininity.” However, this kind of content can also bring back old gender stereotypes that expect women to be passive and polite. This study explores how the idea of “feminine energy” is shown through language and behavior on TikTok, how audiences react to it, and what it means for women’s empowerment. Using Robin Lakoff’s Language and Woman’s Place (1975) and Fairclough’s Discourse Theory (1992), this research analyzes 10 TikTok videos under the hashtags #FeminineEnergy, #Feminine, and #WomanPower. The findings show that while many women see the “feminine energy” trend as self-improvement, the language and visuals often repeat traditional gender roles. The study concludes that the trend presents femininity as empowerment, but still within the limits of old social expectations.
Happiness Expressions Through WhatsApp Stickers: Semiotic Analysis ‎Chairunnisa, Chairunnisa; Gultom, Mita Setriana; Octavia, Ocha; Ginting, Teza Aditra
Linguistics and ELT Journal Vol 13, No 2 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/leltj.v13i2.36406

Abstract

The rise of WhatsApp stickers has transformed digital communication, enabling richer emotional expression beyond text and emojis. This study investigates how happiness is represented in WhatsApp stickers by applying Ferdinand de Saussure’s semiotic theory, which views meaning as the interaction between the signifier (form) and the signified (concept). Using a descriptive qualitative method, data were collected through observation of WhatsApp chats and short surveys among 5 English Literature students at Universitas Sumatera Utara. Stickers that visually represent happiness were identified and analyzed based on their visual features and users’ interpretations. Results show that happiness is symbolized through big smiles, curved or slit eyes, lively gestures, bright colors, and decorative icons such as hearts, stars, and sparkles. These visual signifiers consistently represent signified meanings of joy, excitement, or satisfaction. The study concludes that WhatsApp stickers serve not just as visual decoration but as meaningful semiotic tools that enhance emotional connection and social bonding in online interaction. This contributes to both theoretical understanding in semiotics and practical insights into digital emotion communication.