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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Firmansyach, Adji
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Revitalisasi Seni dan Budaya Betawi melalui Inovasi Berbasis Komunitas: Penelitian Rusdin, Febi Ramadhani; Rahmat, Felisianus Novandri; Saptodewo, Febrianto; Anita, Anita; Firmansyach, Adji; Alfahjar, Giovino Dendah; Sonia, Cherlie Augustina; Saumi, Putri Auliya
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4724

Abstract

This program aims to revitalize Betawi arts and culture through an innovative approach rooted in the strengths of local communities. In general, the program focuses on efforts to strengthen community and institutional capacity in preserving Betawi arts; develop an innovative marketing model for Betawi culinary products through the integration of design and media; and create a collaborative space that encourages greater public appreciation and participation in Betawi arts and culture. The implementation of the Betawi Arts and Culture Revitalization Program Through Community-Based Innovation is carried out through several stages, including socialization, training sessions, the application of technology and innovation, mentoring, evaluation, and sustainability planning. A series of trainings covering branding enhancement, financial management, and the use of social media provides practical knowledge and skills for community art studios and participating residents to build identity, increase independence, and promote artistic activities more strategically and sustainably. Thus, Betawi arts and culture are not only preserved, but are also able to take part in the dynamic life of a modern, inclusive, and adaptive urban society.
Co-Authors Alfahjar, Giovino Dendah Anita Anita Febrianto Saptodewo Felisianus Novandri Rahmat Rusdin, Febi Ramadhani Saumi, Putri Auliya Sonia, Cherlie Augustina