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All Journal Jurnal Ilmiah Adiraga : Jurnal Penelitian Olahraga An Nisa'
Putri, Asmarandani Heryadi
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KOMODIFIKASI AGAMA, GENDER, DAN ANAK DI MEDIA DIGITAL: NEGOSIASI KESALEHAN, IDENTITAS, DAN ETIKA PERLINDUNGAN SUBJEK RENTAN Putri, Asmarandani Heryadi; Truna, Doddy S.; Waluyajati, Roro Sri Rejeki
AN-NISA Vol. 18 No. 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Bone-Indonesia

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Abstract

The phenomenon of the commodification of religion in digital media signifies a fundamental shift in the ways spiritual values are produced, represented, and consumed in contemporary society. Digital media no longer function merely as channels for religious communication, but also as arenas of symbolic economy governed by algorithmic logic and platform capitalism. In this context, religion tends to shift from a transcendental experience toward a visual performance measured by popularity, attention, and exchange value. This study aims to analyze the commodification of religion in digital media by emphasizing the perspectives of gender and children as socially vulnerable subjects. Employing a critical-interpretative qualitative approach, the research draws on literature review, qualitative observation of digital religious content, and thematic-critical analysis grounded in the philosophy of communication, critical theory, and ethical studies. The findings indicate that representations of women and children in digital religious content often function as visually effective symbols of piety, yet they are prone to symbolic reduction and objectification. Furthermore, the study reveals that algorithmic logic encourages the simplification of religious messages and reinforces religious performativity, thereby marginalizing the reflective and ethical dimensions of faith. Nevertheless, digital media also provide new opportunities for more inclusive religious participation and expression, provided that such practices are accompanied by critical awareness and moral responsibility. This study underscores the urgency of developing an ethical framework for digital religious communication that prioritizes human dignity, particularly that of women and children, amid the dynamics of digital capitalism.
Teologi Islam dalam Olahraga: Model Integrasi Keimanan bagi Atlet Muslim di Tengah Tekanan Prestasi Modern Erus Effendi; Putri, Asmarandani Heryadi; Laksana, Muhibudin Wijaya; Solahudin, Dindin
Jurnal Ilmiah Adiraga Vol 12 No 01 (2026): Jurnal Ilmiah Adiraga : Jurnal Penelitian Olahraga (ON PROCESS)
Publisher : Program Studi Pendidikan Jasmani, Fakultas Pedagogik dan Psikologi (FPeP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/nv3hne35

Abstract

Sports activities for Muslims are not merely physical exercises but also encompass a deep spiritual dimension. This study aims to identify the faith-related challenges faced by Muslim athletes in the context of modern sports and to develop an Islamic theological framework that reconciles performance excellence with sincerity. Using a qualitative descriptive approach based on library research and contextual theological analysis, this paper highlights five major issues: the obsession with winning, bodily exploitation, media-driven popularity and self-display, conflicts between worship schedules and training, and misinterpretations of fate (qadar) in victory and defeat. Based on the Qur’an and Hadith, this study proposes an Islamic Sports Theology Model that consists of five key components: tawhid, amanah, ihsan, tawakkul, and Islamic sports chaplaincy. This model provides a theological and ethical foundation for Muslim athletes to integrate faith and achievement harmoniously within the modern sports arena.  Keywords: Islamic sport theology, Muslim athletes, faith and performance, bodily ethics, spiritual competition.
Co-Authors Dindin Solahudin, Dindin Erus Effendi Laksana, Muhibudin Wijaya Truna, Doddy S. Waluyajati, Roro Sri Rejeki