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All Journal Bangun Desa : Jurnal Pengabdian Masyarakat IJMA
Utami, Sufi Dewi
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Mathematics Nursing Public Health Social Sciences Other

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Pengolahan dan Pemanfaatan Ikan Kembung Sebagai Sumber Protein Hewani Dalam Upaya Cegah Stunting di Desa Damarsari Kabupaten Kendal Kurniasari, Yulinda; Khaerunnisa, Apriani; Utami, Sufi Dewi; HM, Nur Roini; Anggita, Syarifah; Hasanah, Robiatul; Sahira, Alia Jihan; Wulansari, Amanda; Putri, Devi Aprilia Afifah; Saputra, Tik Tik Dwi; Al-‘Ulya, M. Nailu Syifa’; Saputro, Ragil Tri
Bangun Desa: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/jbd.2024.3(2).90-99

Abstract

Stunting merupakan masalah gizi kronis yang disebabkan oleh kurangnya asupan gizi yang adekuat pada masa awal pertumbuhan anak. Salah satu upaya untuk menekan angka stunting adalah melalui pengolahan dan pemanfaatan ikan kembung sebagai sumber protein hewani yang mudah diakses dan bernilai gizi tinggi. Ikan kembung kaya akan protein, asam lemak omega-3, serta mikronutrien penting lainnya yang berperan dalam pertumbuhan dan perkembangan anak. Program "Stunting Stop, Masa Depan Top" yang dilaksanakan di Desa Damarsari, Kabupaten Kendal, bertujuan untuk memanfaatkan potensi lokal ikan kembung dengan mengolahnya menjadi berbagai produk makanan bergizi tinggi yang dapat diterima masyarakat seperti otak-otak ikan kembung. Melalui pendekatan edukasi gizi dan pelatihan pengolahan ikan kembung diharapkan masyarakat Desa Damarsari mampu meningkatkan pemahaman tentang pentingnya asupan protein hewani serta pola makan sehat untuk mencegah stunting. Hasil program ini diharapkan dapat berkontribusi dalam upaya penurunan prevalensi stunting dan meningkatkan kualitas hidup generasi masa depan di Desa Damarsari.
EXPLORING THE INFLUENCE OF SOCIAL MEDIA MARKETING, EWOM, AND BRAND IMAGE IN INCREASING PURCHASE INTENTION FOR NPURE PRODUCTS ON TIKTOK (A CASE STUDY ON GEN Z IN YOGYAKARTA) Utami, Sufi Dewi; Lestari, Elisa Jayanti
IJMA (Indonesian Journal of Management and Accounting) Vol. 6 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2025.6(2).163-175

Abstract

This study examines the influence of social media marketing, electronic word-of-mouth (eWOM), and brand image on purchase intention toward NPure skincare products on TikTok among Generation Z consumers in Yogyakarta. TikTok has become one of the most impactful digital platforms for shaping consumer perceptions, particularly in the beauty industry where short-video content, peer reviews, and influencer endorsements strongly affect purchasing behavior. Grounded in the Theory of Planned Behavior (TPB), this research adopts a quantitative approach with a causal explanatory design. Data were collected from 160 respondents using a purposive sampling technique targeting active TikTok users aged 13–28 who are familiar with NPure products. Measurement instruments were adapted from validated indicators and assessed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to evaluate the relationships among variables. The results show that social media marketing, eWOM, and brand image each have a significant and positive effect on purchase intention. These findings highlight the effectiveness of TikTok as a marketing channel, demonstrating that engaging content, credible online reviews, and strong brand perceptions play essential roles in influencing consumer decisions. The study provides empirical insights into digital marketing practices in the skincare industry and reinforces the importance of integrating interactive social media strategies to enhance consumer purchasing interest.
Co-Authors Al-‘Ulya, M. Nailu Syifa’ Anggita, Syarifah Hasanah, Robiatul HM, Nur Roini Khaerunnisa, Apriani Kurniasari, Yulinda Lestari, Elisa Jayanti Putri, Devi Aprilia Afifah Sahira, Alia Jihan Saputra, Tik Tik Dwi Saputro, Ragil Tri Wulansari, Amanda