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All Journal International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Lestari, Elisa Jayanti
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Economics, Econometrics & Finance Education Social Sciences

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ENHANCING PRODUCT CREATIVE AND INNOVATION THROUGH ADAPTIVE CAPABILITY: A LEARNING ORGANIZATION THEORY PERSPECTIVE wibisono, dimas; Syafi'ah Wijayanti, Farah Nur; Lestari, Elisa Jayanti
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 5 No. 1 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v5i1.181

Abstract

Adaptability and innovation are crucial for company success in today's competitive global era. This research indicates that creativity and adaptive capability are essential components for driving product innovation. The methodology employed is quantitative research with a survey and non-probability sampling, involving 150 participants through purposive sampling. Data analysis was conducted using Smart-PLS 3.0. The study results show that creativity enhances organizational flexibility and responsiveness, enabling effective responses to market changes and challenges. Explicit knowledge, team dynamics, and a supportive work environment are proven to contribute to more adaptive and innovative products. Therefore, to achieve optimal innovation outcomes, organizations should focus on creating an environment that supports creativity and adaptive capability. This study underscores that the combination of creativity and adaptability enables companies to remain relevant and competitive. Managers and leaders must recognize the importance of investing in programs that enhance both aspects for long-term success. However, it should be noted that the findings of this study might be specific to certain industries or regions and may not necessarily be generalized to all types of companies or global markets.
PENGARUH KEMUDAHAN, KEAMANAN, DAN PEMBAYARAN TUNDA TERHADAP IMPULSIVE BUYING PENGGUNA SHOPEE PAYLATER Lestari, Elisa Jayanti
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 6 (2025): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i6.5435

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kemudahan penggunaan, keamanan, dan pembayaran tertunda terhadap perilaku pembelian impulsif di kalangan pengguna Shopee PayLater. Penelitian ini menggunakan data primer yang dikumpulkan melalui kuesioner. Populasi dalam penelitian ini adalah pengguna Shopee PayLater dari Generasi Z yang berdomisili di Yogyakarta. Teknik pengambilan sampel dilakukan dengan metode simple random sampling, dengan jumlah responden sebanyak 180 orang. Penelitian ini bersifat kuantitatif dan dianalisis menggunakan teknik regresi linier berganda melalui SPSS versi 25.0.   Hasil uji parsial (uji t) menunjukkan bahwa: (1) kemudahan penggunaan berpengaruh signifikan terhadap perilaku pembelian impulsif; (2) keamanan juga memiliki pengaruh signifikan terhadap pembelian impulsif; dan (3) pembayaran tertunda secara signifikan berkontribusi terhadap perilaku pembelian impulsif. Setiap variabel menunjukkan nilai signifikansi sebesar 0.000, yang lebih kecil dari 0.05, sehingga menunjukkan pengaruh yang signifikan secara statistik. Secara simultan, uji F juga menunjukkan nilai signifikansi sebesar 0.000 < 0.05, yang mengindikasikan bahwa kemudahan penggunaan, keamanan, dan pembayaran tertunda secara bersama-sama berpengaruh terhadap perilaku pembelian impulsif. Nilai koefisien determinasi (R²) sebesar 0,632 atau 63,2%, menunjukkan bahwa ketiga variabel tersebut menjelaskan 63,2% variabilitas dalam perilaku pembelian impulsif.  
Co-Authors Syafi'ah Wijayanti, Farah Nur Wibisono, Dimas