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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Journal of Management Studies and Development Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Lestari, Elisa Jayanti
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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ENHANCING PRODUCT CREATIVE AND INNOVATION THROUGH ADAPTIVE CAPABILITY: A LEARNING ORGANIZATION THEORY PERSPECTIVE wibisono, dimas; Syafi'ah Wijayanti, Farah Nur; Lestari, Elisa Jayanti
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 5 No. 1 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v5i1.181

Abstract

Adaptability and innovation are crucial for company success in today's competitive global era. This research indicates that creativity and adaptive capability are essential components for driving product innovation. The methodology employed is quantitative research with a survey and non-probability sampling, involving 150 participants through purposive sampling. Data analysis was conducted using Smart-PLS 3.0. The study results show that creativity enhances organizational flexibility and responsiveness, enabling effective responses to market changes and challenges. Explicit knowledge, team dynamics, and a supportive work environment are proven to contribute to more adaptive and innovative products. Therefore, to achieve optimal innovation outcomes, organizations should focus on creating an environment that supports creativity and adaptive capability. This study underscores that the combination of creativity and adaptability enables companies to remain relevant and competitive. Managers and leaders must recognize the importance of investing in programs that enhance both aspects for long-term success. However, it should be noted that the findings of this study might be specific to certain industries or regions and may not necessarily be generalized to all types of companies or global markets.
PENGARUH KEMUDAHAN, KEAMANAN, DAN PEMBAYARAN TUNDA TERHADAP IMPULSIVE BUYING PENGGUNA SHOPEE PAYLATER Lestari, Elisa Jayanti
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 6 (2025): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i6.5435

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kemudahan penggunaan, keamanan, dan pembayaran tertunda terhadap perilaku pembelian impulsif di kalangan pengguna Shopee PayLater. Penelitian ini menggunakan data primer yang dikumpulkan melalui kuesioner. Populasi dalam penelitian ini adalah pengguna Shopee PayLater dari Generasi Z yang berdomisili di Yogyakarta. Teknik pengambilan sampel dilakukan dengan metode simple random sampling, dengan jumlah responden sebanyak 180 orang. Penelitian ini bersifat kuantitatif dan dianalisis menggunakan teknik regresi linier berganda melalui SPSS versi 25.0.   Hasil uji parsial (uji t) menunjukkan bahwa: (1) kemudahan penggunaan berpengaruh signifikan terhadap perilaku pembelian impulsif; (2) keamanan juga memiliki pengaruh signifikan terhadap pembelian impulsif; dan (3) pembayaran tertunda secara signifikan berkontribusi terhadap perilaku pembelian impulsif. Setiap variabel menunjukkan nilai signifikansi sebesar 0.000, yang lebih kecil dari 0.05, sehingga menunjukkan pengaruh yang signifikan secara statistik. Secara simultan, uji F juga menunjukkan nilai signifikansi sebesar 0.000 < 0.05, yang mengindikasikan bahwa kemudahan penggunaan, keamanan, dan pembayaran tertunda secara bersama-sama berpengaruh terhadap perilaku pembelian impulsif. Nilai koefisien determinasi (R²) sebesar 0,632 atau 63,2%, menunjukkan bahwa ketiga variabel tersebut menjelaskan 63,2% variabilitas dalam perilaku pembelian impulsif.  
The Influence of Product Quality, Reputation, and Trust on Purchasing Decisions at PT Semarak Konstruksi Batam Lestari, Elisa Jayanti
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.28220

Abstract

Digital marketing has revolutionized business-consumer interactions by providing unprecedented global reach and opportunities for influence. One notable example of this digital marketing transformation is the experience of "Somethinc" an Indonesian health and beauty products brand that expertly leveraged social media platforms to develop a strong brand identity and engage its target audience. This study investigates the diverse impacts of digital marketing on consumer behavior and business strategy. The study examines factors such as the effectiveness of digital platforms, product quality and price, which are expected to increase engagement, and the importance of data analysis in refining marketing approaches. Consumer purchase decisions are influenced by many factors, among which product quality and price are the most significant factors. Product prices reflect perceived value and quality, but the relationship between high prices and better quality is not always true, according to research. Location and product display also play an important role in purchasing decisions as the convenience of the location and visual experience in the store can increase consumer satisfaction. Good service from retailers also influences purchase decisions, with positive experiences increasing the likelihood of consumers to buy. Other research shows that while price is important, product quality also plays an equally important role in consumer decisions, often seeking a balance between the two to maximize satisfaction.
The Influence of E-WOM, Brand Awareness, and Brand Image on Z-Generation Purchasing Decisions on Compass Sneakers in Indonesia Lestari, Elisa Jayanti
Journal of Management Studies and Development Vol. 3 No. 03 (2024): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v3i03.630

Abstract

This study aims to determine the direct effect of Electronic word of mouth (E-WOM) brand awareness and brand image on purchasing decisions. One company that utilizes the development of the internet in terms of E-WOM is Compass Shoes. Compass shoes are increasingly recognized and trusted by the archipelago as a must-have fashion shoe. With its current status, not a few and even more people from various circles are interested in having these shoes. The data in this study were obtained from an online survey of 100 respondents.  In practice, this study uses accidental sampling techniques that will be applied to respondents via Google form using the type of SEM analysis used in this study, which is Partial Least Square or PLS-SEM.  The result of this study states that E-WOM has a significant positive effect on brand image and consumer purchasing decisions regarding Compass shoe products. Brand awareness has a significant positive effect on brand image and consumer purchasing decisions regarding Compass shoe products. Brand image has a significant positive effect on consumer purchasing decisions regarding Compass shoe products. Companies are important in utilizing E-WOM and building brand awareness and a strong brand image.
Co-Authors Syafi'ah Wijayanti, Farah Nur Wibisono, Dimas