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All Journal Tamasya Jurnal Penelitian Ilmu Pariwisata
Chikita Alamanda Arafa
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Environmental Science Social Sciences

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Pengaruh Fasilitas Konser Internasional Terhadap Kepuasan Wisatawan Indonesia Di Singapura Niken, Niken; Niken; Jasmine Nashwa Mutiara Seno; Safira Nurhaliza; Chikita Alamanda Arafa; Dina Hariani
Jurnal Penelitian Ilmu Pariwisata Vol. 1 No. 2 (2025): Jurnal Penelitian Ilmu Pariwisata
Publisher : Institut Citra Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33862/jz4qzt68

Abstract

This study examines the influence of international concert facilities on Indonesian tourists' satisfaction attending concerts in Singapore, amid rising concert tourism influenced by facility quality (cleanliness, infrastructure, comfort, environment). The objective is to measure facilities' contribution to overall satisfaction. Employing a quantitative approach with purposive sampling (100 Indonesian respondents), Likert-scale questionnaire data were analyzed via validity, reliability, normality tests, simple linear regression, t-test, and coefficient of determination. Results reveal a positive-significant effect (sig=0.000; t=20.384; R²=0.809), with 80.9% of satisfaction variance explained by facilities. Conclusion: Optimal facility management enhances visitor experience, bolstering concert tourism and Singapore's competitiveness.
Analisis Kesiapan dan Pengembangan Promosi Digital untuk Meningkatkan Daya Saing : Studi Kasus Florina Bouquet Safira Nurhaliza; Jasmine Nashwa Mutiara Seno; Chikita Alamanda Arafa; Niken Dwi Astuti; Dina Mayasari Soeswoyo
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 4 (2025): Desember : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i4.793

Abstract

This study aims to analyze the level of digital readiness and the development of digital promotion strategies at Florina Bouquet MSME as an effort to enhance competitiveness in the digital era. The research background arises from the limited optimi\zation of Instagram features and digital marketing strategies, resulting in low product visibility in the digital market. This study employs a qualitative descriptive approach with data collected through observation, in-depth interviews, and literature review. A scoring analysis was applied to evaluate three main components: digital readiness, digital marketing strategy and implementation, and their impact on competitiveness. The findings indicate that Florina Bouquet demonstrates a relatively high level of digital readiness in terms of infrastructure and basic platform utilization; however, weaknesses remain in strategic planning, content creation, feature optimization, and consistent monitoring. Despite these limitations, the uniqueness of the product and strong market potential contribute positively to competitiveness, especially in differentiation and brand perception. The results highlight the need for more structured, consistent, and data-driven digital promotion strategies to improve marketing effectiveness and expand market reach. This study provides practical implications and strategic recommendations for MSMEs to strengthen their digital marketing performance sustainably.
Co-Authors Dina Hariani Dina Mayasari Soeswoyo, Dina Mayasari Jasmine Nashwa Mutiara Seno Niken Niken Dwi Astuti Niken Niken Safira Nurhaliza