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Akbar , Muh.
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Peningkatan Kesadaran Hukum Masyarakat Dalam Mendorong Partisipasi Otonom Dalam Penyelenggaraan Pemilu/Pilkada Junjur Dan Adil Arifin, Gunanawan; Kamal; Insarullah; Bruharja, Isman; Zulkarnain; Akbar , Muh.
Sambulu Gana : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2026): Volume 5, Nomor 1, Januari 2026
Publisher : Lembaga Penelitian dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/sambulu_gana.v5i1.9216

Abstract

Persoalan klasik dari penyelenggaraan pemilu hingga saat ini, dapat diidentifikasi diantaranya adalah penggunaan hak pilih, intimidasi, keberpihakan aparat, mobilisasi pemilih, serta maraknya politik uang yang turut mempengaruhi pemilih dalam menentukan pilihan politiknya. Akibatnya, pilihan politik masyarakat tidak didasarkan pada kehendak dalam dirinya, namun adanya pengaruh dari luar dirinya. Hal tersebut menandakan rendahnya kesadaran hukum masyarakat dalam menentukan preferensi politiknya pada penyelengaraan pemilu. Menyikapi persoalan di atas, maka diperlukan upaya-upaya tertentu diantaranya adalah peningkatan kesadaran hukum masyarakat dengan menanamkan nilai-nilai kebangsaan guna mendorong terwujudnya pemilu berintegritas berdasarkan asas jujur dan adil. Metode yang diganakan adalah ceramah dan diskusi untuk memberikan penguatan kepada peserta terkait hak-hak pemilih dalam penyelenggaraan pemilu/pilkada.
DADPRO Marketing Communication Strategy In Attracting Corporate Cli-ents In Makassar: A Study Of Communication Management Based On SWOT Analysis Andika, Andika; Akbar , Muh.; Sultan, Muh. Iqbal; Sahrir , Sultan
LEGAL BRIEF Vol. 15 No. 1 (2026): April: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/legal.v15i1.1637

Abstract

Global digital developments encourage companies to implement a more integrated and adaptive marketing communication strategy to technological changes. The event organizer industry in Makassar faces increasingly fierce competition so that the right strategy is needed to attract corporate clients. This study aims to analyze DADPRO's marketing communication strategy in attracting corporate clients with a communication management approach based on SWOT analysis. This study uses a descriptive quantitative method with data collection techniques through questionnaires, observations, and documentation of 44 respondents selected using purposive sampling. Data analysis was carried out using IFAS and EFAS matrices to identify the company's internal and external factors. The results of the study showed that DADPRO had an IFAS value of 2.43 and an EFAS of 2.84 which placed the company in Quadrant I (aggressive strategy). This shows that DADPRO has great strength and opportunity in developing marketing communication strategies, especially through digital marketing and personal approaches. The conclusion of this study shows that DADPRO is in a strategic position to grow, but it needs to improve digital marketing integration, HR competence, and brand strengthening
Co-Authors Andika Andika Arifin, Gunanawan Bruharja, Isman Insarullah, Insarullah Kamal Sahrir , Sultan Sultan, Muh. Iqbal Zulkarnain