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Kamilia, Salma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Medicine & Pharmacology

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Pengaruh Social Media Marketing Pada Aplikasi Instagram Terhadap Brand Image THENBLANK Kamilia, Salma; Shabrina, Almira
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

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Abstract

Perkembangan teknologi dan internet telah mengubah cara masyarakat beraktivitas, termasuk dalam bidang bisnis danpemasaran. Instagram kini dimanfaatkan oleh pelaku bisnis sebagai media strategis untuk menyampaikan danmengoptimalkan pemasaran produk. Penelitian ini bertujuan untuk mengukur besar pengaruh Social Media Marketing(X) pada aplikasi Instagram terhadap Brand Image (Y) THENBLANK. Brand image merupakan persepsi konsumenterhadap suatu merek berdasarkan informasi, pengetahuan, dan pengalaman yang dimilikinya. Penelitian inimenggunakan metode kuantitatif dengan melibatkan 400 responden yang dipilih menggunakan teknik purposivesampling. Data dikumpulkan melalui kuesioner yang kemudian dianalisis menggunakan IBM SPSS Statistics 30melalui analisis deskriptif, uji normalitas, koefisien korelasi, uji hipotesis, uji regresi sederhana, dan koefisiendeterminasi. Hasil penelitian menunjukkan bahwa Social Media Marketing pada aplikasi Instagram memberikanpengaruh secara positif dan signifikan terhadap Brand Image THENBLANK. Social Media Marketing (X) memilikipengaruh sebesar 64,1% terhadap variabel Brand Image (Y), sementara 35,9% lainnya dipengaruhi oleh faktor lain diluar penelitian ini.Kata Kunci: Social Media Marketing, Brand Image, Media Sosial, Instagram
Formulation & Evaluation Rosella Suspension (Hibiscus sabdariffa L.) as Immunomodulator with Variation of Carboxymethylcellulose Sodium Concentration Diputra, Angga Anugra; Kamilia, Salma
Journal of Fundamental and Applied Pharmaceutical Science Vol. 5 No. 2 (2025): February
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jfaps.v5i2.23764

Abstract

Rosella flower (Hibiscus sabdariffa L.) has proven in previous studies through clinical trials and preclinical trials to be safe as an immunostimulant. The purpose of this study was to determine the stability of suspension preparation by varying the concentration of CMC Sodium as a suspending agent. The suspension preparations into 4 formulas, Formula 0 (without CMC Sodium), Formula 1 (CMC Sodium 1.5%), Formula 2 (CMC Sodium 1.75%), Formula 3 (CMC Sodium 2%). The results in the organoleptical test showed that the dosage form F0 was liquid, F1 and F2 were slightly thick liquid, F3 was thick. Density test results in F0 1.09g/mL, F1, F2 and F3 1.10g/mL. Viscosity test on F0 20.8 cps, F1 128.6 cps, F2 268.6 cps and F3 475.6 cps. The pH test of all formulas is in the acidic range. Sedimentation test F0 = 1, F1 and F2 = 0.97 and F3 = 0.99 or close to 1. Redispersion time test of all preparations <30 seconds.  The good formula based on the evaluation of suspension rosellaa preparations, namely F1 and F2 with Na CMC concentrations of 1.5% and 1.75%.
Co-Authors Almira Shabrina Diputra, Angga Anugra