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All Journal Journal of Social Knowledge Education (JSKE)
Yanova, Ella
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Preventive Character Education Strategies against the Negative Impact of Social Media Influencers on the Betawi Alpha Generation Dalilah, Evi; Ad Dauwi, Anastya Basyith; Yanova, Ella; Putri, Mercynda; Yohamintin, Yohamintin
Journal of Social Knowledge Education (JSKE) Vol. 7 No. 1 (2026): January
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v7i1.2416

Abstract

Purpose of the study: This study focuses on the influence of social media influencers on Generation Alpha within the Betawi community, aiming to examine how digital media exposure shapes children’s moral values, communication ethics, and cultural identity in traditional societies facing rapid digital globalization. Methodology: This study employed a qualitative research methodology using a phenomenological approach to explore participants’ lived experiences and perspectives. Data were collected through in-depth interviews and participant observations conducted in several Betawi communities and schools. This approach enabled a comprehensive understanding of how influencer-driven digital content affects communication practices, behavioral norms, and the internalization of moral values within the Betawi socio-cultural context Main Findings: The findings indicate that exposure to influencer-generated content has contributed to shifts in moral reasoning, communication ethics, and cultural awareness among Generation Alpha. Children tend to adopt informal communication styles, reduced respect-based interaction patterns, and value orientations that differ from traditional Betawi norms. These changes are shaped by digital social environments, family mediation, and peer interactions, reflecting broader transformations in social behavior in the digital era. From a social studies perspective, these findings imply the need to integrate character education that emphasizes ethical communication, cultural literacy, and critical media awareness into learning practices. Social studies education can serve as a strategic space to strengthen students’ moral judgment and cultural identity amid ongoing digital influences Novelty/Originality of this study: This study offers originality by foregrounding the role of influencers and digital content creators in shaping character values, communication ethics, and cultural identity among Generation Alpha within a specific indigenous cultural context. By situating the analysis within Betawi society, the study contributes new insights into culturally grounded character education strategies in the field of social science education.
Influencers’ Impact on Moral Degradation of Betawi Generation Alpha in Shaping Pancasila Character Values Ad Dauwi, Anastya Basyith; Dalilah, Evi; Yanova, Ella; Putri, Mercynda; Yohamintin, Yohamintin
Journal of Social Knowledge Education (JSKE) Vol. 7 No. 1 (2026): January
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v7i1.2553

Abstract

Purpose of the study: This study aims to analyze the impact of social media influencers on the moral degradation of Betawi Generation Alpha and its implications for shaping character based on Pancasila values. Methodology: This research employed a qualitative design using a phenomenological approach. Data were collected through in-depth interviews, classroom and social observations, and documentation. Informants consisted of five Generation Alpha children, two teachers, two parents, and two community leaders selected through purposive and snowball sampling techniques. Data analysis followed the interactive model proposed by Miles and Huberman. Main Findings: The findings reveal that social media influencers exert a substantial influence on the character development of Betawi Generation Alpha. Early exposure to digital technology, intensive social media use, and limited parental supervision position influencers as prominent role models in children’s daily lives. Consequently, there is a noticeable decline in religious commitment, moral and ethical conduct, responsibility, national (Pancasila) values, and Betawi socio-cultural identity, as reflected in changes in behavior, language patterns, discipline, and cultural awareness. Novelty/Originality of This Study:This study contributes novel insights by contextualizing the influence of social media influencers within Betawi local culture and Pancasila-based character education. It highlights the interaction between digital exposure, moral internalization failure, and the erosion of local cultural values, offering an integrated perspective that enriches current discussions on character education in the digital era.
Co-Authors Ad Dauwi, Anastya Basyith Dalilah, Evi Putri, Mercynda yohamintin, yohamintin