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All Journal JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP
Anjani, Dewi Syahra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Business Development Strategy: Organic Vegetable Products In Jambon Gesikan Village, Magelang City Lubis, Fadli Akbar; Rohmah, Fatkhiyah; Anjani, Dewi Syahra; Hapsari, Desti Dwi
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.17096

Abstract

This research aims to develop a strategy for the growth of organic vegetable businesses in Kampung Jambon Gesikan, Magelang City. The research method employed is a survey, collecting primary data through respondents from community representatives and the Environmental Agency of Magelang City, alongside secondary data from relevant literature. Data analysis uses internal and external factor analysis, followed by a SWOT analysis to formulate the development strategy. The findings show that the organic vegetable business in Jambon Gesikan Village is positioned in Quadrant 1 (Aggressive), indicating a strong potential to capitalize on market opportunities. The recommended strategy is an SO strategy, utilizing strengths to seize existing opportunities, including developing vegetable variety diversity, improving organic vegetable product quality, processing products into other derivative goods, and forming marketing partnerships.
Co-Authors Hapsari, Desti Dwi Lubis, Fadli Akbar Rohmah, Fatkhiyah