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All Journal JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Bisnis Tani JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Agrifitia: Journal of Agribusiness Plantation Jurnal Manajemen Agribisnis dan Agroindustri JURNAL AGRIUST
Rohmah, Fatkhiyah
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Identifikasi Value Proposition Design (VPD) pada Usaha Olahan Bawang Merah Goreng Superbram (Studi Kasus pada KWT Putri Manunggal Desa Srikayangan Kecamatan Sentolo) Rohmah, Fatkhiyah; Lubis, Fadli Akbar; Samhina, Lina; Pramudita, Anggun; Cahyani, Aulia Putri Nur; Qayyum, Azka Aulia; Bahagia, Muhammad Dhafa Putra; Destriani, Rahmatia
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.12000

Abstract

This study aims to design a Value Proposition Design (VPD) for the fried shallot product, Superbram, managed by the Women's Farmers Group (KWT) Putri Manunggal in Dusun Pergiwatu Wetan, Kulon Progo. Using the Customer Profile and Value Map approach, this research identifies the alignment between customer needs and the value offered by the product. The results show that Superbram provides benefits to customers through the authentic savory taste of local shallots, practical packaging, and product availability on e-commerce platforms. Additionally, Superbram successfully alleviates consumer concerns by using preservative-free raw materials and offering affordable prices. The appropriate application of VPD will help this business improve its competitiveness and expand its market share by continuously adapting the product to meet customer needs and expectations.
Tingkat Persaingan Eksportir Utama Bunga Pala Bubuk di Pasar Internasional Samhina, Lina; Lubis, Fadli Akbar; Rohmah, Fatkhiyah
JURNAL AGRIUST Vol 5 No 2 (2025): AGRIUST, Edisi July 2025
Publisher : Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia is the largest producer and exporter of powdered nutmeg, competing with export countries, namely the Netherlands and Vietnam. This study aims to analyze the level of competitiveness and changes in the competitive position of Indonesian powdered nutmeg compared to two main competing countries, namely the Netherlands and Vietnam, in the international market. The data used is secondary data in the form of panel data for 2012–2024 with the Revealed Comparative Advantage (RCA) and Dynamic RCA (DRCA) analysis approaches. The analysis results show that Indonesia has a strong comparative advantage (RCA> 4) in the export of powdered nutmeg, but has experienced a downward trend in competitiveness of an average of -5% per year. In contrast, Vietnam and the Netherlands showed positive competitive growth, especially Vietnam, with a growth of 16% per year. The DRCA analysis shows that Indonesia's competitive position fluctuates, and in 2024, it is in a lost opportunity position, while Vietnam and the Netherlands are in a rising star position. These findings indicate that although Indonesia is a major exporter, its position is starting to be threatened by competitors. Policy suggestions to maintain and increase competitiveness require quality improvement strategies, post-harvest modernization, and strengthening export policies.
The Effect of Product Quality, Service Quality, Price, and Location on Purchase Decisions at Roti Ropi Delanggu, Klaten Regency Azzahra, Mutiara Sintya; Rohmah, Fatkhiyah; Nugraha, Widya Satya
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 5 No. 1 (2025): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v5i1.110

Abstract

This research aims to analyze the simultaneous and partial impacts of Production Quality, Service Quality, Price, and Location on purchasing decisions at Roti Kopi Delanggu in Klaten Regency. Data in this research were collected directly from respondents through a questionnaire using a nonprobability sampling technique with incidental sampling, resulting in a sample size of 50 respondents. The analysis methods employed included multiple linear regression, coefficient of determination, F-tests, and t-tests, along with validity, reliability, and classical assumption tests. IBM SPSS 26 for Windows was utilized as the analysis tool. The results indicated a regression equation of Y = 7.004 + 0.064 X1 + 0.429 X2 + 0.164 X3 + 0.085 X4 + e, showing that the independent variables accounted for 32.9% of the variance in purchasing decisions (Y). The F-test revealed that Product Quality, Service Quality, Price, and Location collectively influenced purchasing decisions. However, the t-test results indicated that Product Quality, Price, and Location had insignificant effects, while Service Quality had a significant impact on purchasing decisions.
Business Development Strategy: Organic Vegetable Products In Jambon Gesikan Village, Magelang City Lubis, Fadli Akbar; Rohmah, Fatkhiyah; Anjani, Dewi Syahra; Hapsari, Desti Dwi
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.17096

Abstract

This research aims to develop a strategy for the growth of organic vegetable businesses in Kampung Jambon Gesikan, Magelang City. The research method employed is a survey, collecting primary data through respondents from community representatives and the Environmental Agency of Magelang City, alongside secondary data from relevant literature. Data analysis uses internal and external factor analysis, followed by a SWOT analysis to formulate the development strategy. The findings show that the organic vegetable business in Jambon Gesikan Village is positioned in Quadrant 1 (Aggressive), indicating a strong potential to capitalize on market opportunities. The recommended strategy is an SO strategy, utilizing strengths to seize existing opportunities, including developing vegetable variety diversity, improving organic vegetable product quality, processing products into other derivative goods, and forming marketing partnerships.
STRUKTUR DAN KETERKAITAN KOMPONEN BIAYA PRODUKSI PADA INDUSTRI SLONDOK GRABAG DI KABUPATEN MAGELANG Samhina, Lina; Rohmah, Fatkhiyah
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 13, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v13i1.22923

Abstract

Industri slondok di Kecamatan Grabag, Kabupaten Magelang merupakan salah satu agroindustri pangan tradisional berbasis singkong yang berperan penting dalam perekonomian lokal. Namun demikian, keberlanjutan dan daya saing industri ini masih menghadapi tantangan berupa tingginya biaya produksi, fluktuasi harga bahan baku, serta keterbatasan kemampuan pelaku usaha dalam mengelola struktur biaya secara efisien. Oleh karena itu, penelitian ini bertujuan untuk menganalisis struktur biaya produksi, mengidentifikasi komponen biaya utama, serta mengkaji keterkaitan antar komponen biaya produksi dan implikasinya terhadap harga pokok produksi dan profitabilitas usaha industri slondok di Grabag. Penelitian ini merupakan penelitian empiris dengan pendekatan kuantitatif. Data primer dikumpulkan melalui metode sensus terhadap 61 pelaku usaha industri slondok. Variabel penelitian meliputi total biaya produksi, biaya bahan baku, biaya tenaga kerja, biaya bahan penolong, biaya bahan kemasan, biaya penyusutan, biaya tambahan, dan biaya lain-lain. Analisis data dilakukan menggunakan analisis deskriptif untuk menggambarkan struktur biaya produksi dan analisis korelasi untuk mengukur keterkaitan antar komponen biaya dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa struktur biaya produksi industri slondok didominasi oleh biaya variabel, terutama biaya bahan baku dan biaya tenaga kerja, yang memiliki hubungan positif dan signifikan terhadap total biaya produksi. Struktur biaya tersebut menyebabkan harga pokok produksi sangat sensitif terhadap perubahan biaya input utama dan berdampak langsung pada profitabilitas usaha. Temuan ini menegaskan pentingnya pengelolaan biaya yang efisien dan terintegrasi sebagai strategi peningkatan nilai tambah dan keberlanjutan industri slondok Grabag.
Business Model Canvas pada Bisnis Bawang Merah Goreng “SUPERBRAM” di KWT Putri Manunggal Kabupaten Kulonprogo Rohmah, Fatkhiyah; Pramudita, Anggun; Cahyani , Aulia Putri Nur; Qayyum , Azka Aulia; Bahagia, Muhammad Dhafa Putra; Destriani, Rahmatia; Nugroho, Agus Dwi
AGRIFITIA : Journal of Agribusiness Plantation Vol. 6 No. 1 (2026): MARET
Publisher : Program Studi Agribisnis INSTIPER Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55180/aft.v6i1.1899

Abstract

Micro-enterprises in the agribusiness sector play a vital role in supporting local economies and empowering communities, particularly through product innovation based on regional potential. One such example is the Superbram fried shallot business managed by the Women Farmers Group (KWT) Putri Manunggal in Kulon Progo Regency. This study aims to analyse the business model of the Superbram fried shallot enterprise managed by KWT Putri Manunggal, using the Business Model Canvas (BMC) approach, which comprises nine key components. The analysis is complemented with a SWOT approach to identify the strengths, weaknesses, opportunities, and threats within each BMC element. The findings indicate that Superbram possesses strengths in product quality and support from strategic partners, but still faces challenges in production capacity, packaging innovation, digital promotion, and revenue diversification. The SWOT analysis recommends strategies such as strengthening long-term partnerships, adopting appropriate technology, developing products and packaging, and optimizing digital marketing. These findings provide a foundation for formulating more adaptive and sustainable business development strategies to address market dynamics and competition among micro, small, and medium enterprises (MSMEs) in the agribusiness sector. Keywords: SWOT; agribusiness; small enterprise; fried shallots; development strategy     ABSTRAK Usaha mikro di sektor agribisnis memiliki peran penting dalam mendukung ekonomi lokal dan pemberdayaan masyarakat, terutama melalui inovasi produk berbasis potensi daerah. Salah satu contohnya adalah usaha olahan bawang merah goreng Superbram yang dikelola oleh KWT Putri Manunggal di Kabupaten Kulon Progo. Penelitian ini bertujuan untuk menganalisis model bisnis usaha bawang merah goreng Superbram di KWT Putri Manunggal, menggunakan pendekatan Business Model Canvas (BMC) yang terdiri dari sembilan elemen utama. Analisis dilengkapi dengan pendekatan SWOT untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman pada masing-masing elemen BMC. Hasil penelitian menunjukkan bahwa usaha Superbram memiliki keunggulan dalam kualitas produk dan dukungan mitra strategis, namun masih menghadapi tantangan dalam hal kapasitas produksi, inovasi kemasan, promosi digital, serta diversifikasi pendapatan. Analisis SWOT merekomendasikan strategi penguatan kemitraan jangka panjang, adopsi teknologi tepat guna, pengembangan produk dan kemasan, serta optimalisasi pemasaran digital. Temuan ini memberikan dasar bagi penyusunan strategi pengembangan usaha yang lebih adaptif dan berkelanjutan dalam menghadapi dinamika pasar dan persaingan usaha mikro, kecil, dan menengah (UMKM) di sektor agribisnis. Kata Kunci: SWOT; agribisnis; usaha kecil; bawang merah goreng; strategi pengembangan
Co-Authors Agus Dwi Nugroho, Agus Dwi Anjani, Dewi Syahra Azzahra, Mutiara Sintya Bahagia, Muhammad Dhafa Putra Cahyani , Aulia Putri Nur Cahyani, Aulia Putri Nur Destriani, Rahmatia Hapsari, Desti Dwi Lubis, Fadli Akbar Nugraha, Widya Satya Pramudita, Anggun Qayyum , Azka Aulia Qayyum, Azka Aulia Samhina, Lina