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All Journal Jurnal Bisnis Tani Jurnal Manajemen Agribisnis dan Agroindustri JURNAL AGRIUST
Rohmah, Fatkhiyah
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Identifikasi Value Proposition Design (VPD) pada Usaha Olahan Bawang Merah Goreng Superbram (Studi Kasus pada KWT Putri Manunggal Desa Srikayangan Kecamatan Sentolo) Rohmah, Fatkhiyah; Lubis, Fadli Akbar; Samhina, Lina; Pramudita, Anggun; Cahyani, Aulia Putri Nur; Qayyum, Azka Aulia; Bahagia, Muhammad Dhafa Putra; Destriani, Rahmatia
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.12000

Abstract

This study aims to design a Value Proposition Design (VPD) for the fried shallot product, Superbram, managed by the Women's Farmers Group (KWT) Putri Manunggal in Dusun Pergiwatu Wetan, Kulon Progo. Using the Customer Profile and Value Map approach, this research identifies the alignment between customer needs and the value offered by the product. The results show that Superbram provides benefits to customers through the authentic savory taste of local shallots, practical packaging, and product availability on e-commerce platforms. Additionally, Superbram successfully alleviates consumer concerns by using preservative-free raw materials and offering affordable prices. The appropriate application of VPD will help this business improve its competitiveness and expand its market share by continuously adapting the product to meet customer needs and expectations.
Tingkat Persaingan Eksportir Utama Bunga Pala Bubuk di Pasar Internasional Samhina, Lina; Lubis, Fadli Akbar; Rohmah, Fatkhiyah
JURNAL AGRIUST Vol 5 No 2 (2025): AGRIUST, Edisi July 2025
Publisher : Universitas Katolik Santo Thomas Medan

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Abstract

Indonesia is the largest producer and exporter of powdered nutmeg, competing with export countries, namely the Netherlands and Vietnam. This study aims to analyze the level of competitiveness and changes in the competitive position of Indonesian powdered nutmeg compared to two main competing countries, namely the Netherlands and Vietnam, in the international market. The data used is secondary data in the form of panel data for 2012–2024 with the Revealed Comparative Advantage (RCA) and Dynamic RCA (DRCA) analysis approaches. The analysis results show that Indonesia has a strong comparative advantage (RCA> 4) in the export of powdered nutmeg, but has experienced a downward trend in competitiveness of an average of -5% per year. In contrast, Vietnam and the Netherlands showed positive competitive growth, especially Vietnam, with a growth of 16% per year. The DRCA analysis shows that Indonesia's competitive position fluctuates, and in 2024, it is in a lost opportunity position, while Vietnam and the Netherlands are in a rising star position. These findings indicate that although Indonesia is a major exporter, its position is starting to be threatened by competitors. Policy suggestions to maintain and increase competitiveness require quality improvement strategies, post-harvest modernization, and strengthening export policies.
The Effect of Product Quality, Service Quality, Price, and Location on Purchase Decisions at Roti Ropi Delanggu, Klaten Regency Azzahra, Mutiara Sintya; Rohmah, Fatkhiyah; Nugraha, Widya Satya
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 5 No. 1 (2025): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v5i1.110

Abstract

This research aims to analyze the simultaneous and partial impacts of Production Quality, Service Quality, Price, and Location on purchasing decisions at Roti Kopi Delanggu in Klaten Regency. Data in this research were collected directly from respondents through a questionnaire using a nonprobability sampling technique with incidental sampling, resulting in a sample size of 50 respondents. The analysis methods employed included multiple linear regression, coefficient of determination, F-tests, and t-tests, along with validity, reliability, and classical assumption tests. IBM SPSS 26 for Windows was utilized as the analysis tool. The results indicated a regression equation of Y = 7.004 + 0.064 X1 + 0.429 X2 + 0.164 X3 + 0.085 X4 + e, showing that the independent variables accounted for 32.9% of the variance in purchasing decisions (Y). The F-test revealed that Product Quality, Service Quality, Price, and Location collectively influenced purchasing decisions. However, the t-test results indicated that Product Quality, Price, and Location had insignificant effects, while Service Quality had a significant impact on purchasing decisions.
Co-Authors Azzahra, Mutiara Sintya Bahagia, Muhammad Dhafa Putra Cahyani, Aulia Putri Nur Destriani, Rahmatia Lubis, Fadli Akbar Nugraha, Widya Satya Pramudita, Anggun Qayyum, Azka Aulia Samhina, Lina