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p-Index From 2021 - 2026
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All Journal International Journal of Business English and Communication (IJoBEC)
Nur Salsabila Sulaeman
Unknown Affiliation
Education Languange, Linguistic, Communication & Media

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PRACTICING DIGITAL ETHICS IN SOCIAL MEDIA COMMUNICATION: PERSPECTIVES FROM GENERATION Z STUDENTS Nur Salsabila Sulaeman; Fatimah Hidayahni Amin; Indrawaty Asfah
International Journal of Business English and Communication Vol 4 No 1 (2026): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v4i1.7835

Abstract

This study investigates how Generation Z students at Universitas Negeri Makassar apply digital ethics in their communication through Instagram. Using a descriptive qualitative approach, this study involved eight participants selected via purposive sampling. The findings reveal that students mainly express emotions, gratitude, and appreciation using captions and comments, applying netiquette and privacy principles actively. However, other digital ethics principles like fairness, respect, and responsibility are mostly understood in perception rather than shown in practice. The study contributes to digital communication studies by revealing the gap between awareness and application of ethical communication.
Co-Authors Fatimah Hidayahni Amin Indrawaty Asfah