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All Journal IPSSJ Custodia: Journal of Legal, Political, and Humanistic Inquiry
Septianis Afifah
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PERAN TRANSNASIONAL CORPORATION ( TNC ) SHELL DALAM TRANSISI ENERGI GLOBAL : DARI FOSSIL FUEL MENUJU ENERGI TERBARUKAN 2024-2025 Azizah Fathiyyatul Fauji, Haura Nafisa Rachman, Shofianty Dewy, Syalwa Fadila Natasya; Septianis Afifah
Integrative Perspectives of Social and Science Journal Vol. 2 No. 07 Desember (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Secara global, dorongan menuju energi terbarukan semakin kuat, namun perusahaan minyak besar seperti Shell berada pada posisi yang ambivalen. Shell memiliki modal, teknologi, dan jaringan global yang dapat mempercepat transisi energi, tetapi ketergantungannya pada keuntungan minyak dan gas membuat perubahan menjadi lambat. Tekanan investor, kritik greenwashing, dan tuntutan masyarakat sipil juga memaksa Shell mengevaluasi komitmennya terhadap energi bersih. Shell telah melakukan investasi pada energi terbarukan, menetapkan target net zero emissions pada 2050, serta merestrukturisasi portofolio bisnisnya agar mencakup energi rendah karbon. Namun demikian, minyak dan gas masih menjadi sumber utama pendapatan dan emisi perusahaan. Hal ini menunjukkan bahwa strategi transisi Shell lebih bersifat peningkatan bertahap (melioration) dibandingkan transformasi struktural. Oleh karena itu, meskipun Shell memiliki potensi signifikan dalam mendukung transisi energi global, kontribusinya masih terbatas. Diperlukan tata kelola global yang lebih kuat, regulasi nasional yang tegas, serta transparansi korporasi agar TNC seperti Shell dapat berperan nyata dalam mencapai keberlanjutan jangka panjang.
Strategi Glokalisasi Mcdonald’s Indonesia Sebagai Perusahaan Transnasional (TNC) Dalam Adaptasi Menu Lokal Periode 2023-2025 Akwal Waffi Kariswan; Maulana Fasha Aralea; Sekar Rahayu; Syifa Nindia Destiany; Septianis Afifah
Journal of Legal, Political, and Humanistic Inquiry Vol 1 No 2 (2025): December: Custodia: Journal of Legal, Political, and Humanistic Inquiry
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/n1v1mb34

Abstract

The glocalization strategy is a crucial factor for transnational corporations adapting to markets with strong cultural characteristics, such as Indonesia. The public's preference for spicy food, rice consumption, and the use of distinctive spices has prompted McDonald's to adapt its menu, including products like Ayam Spicy, Nasi Uduk McD, Sambal Korek, and various pies with local flavors. This article uses a qualitative, literature-based method to analyze data from scientific journals, previous research, media reports, and company documents. This approach helps illustrate how McDonald's integrates its global identity with local cultural elements to increase consumer acceptance. This research demonstrates that menu adaptations serve not solely as a commercial strategy but also as a form of business diplomacy that strengthens McDonald's social legitimacy as a transnational corporation and reduces cultural resistance to global products. Thus, this study confirms that glocalization is a crucial mechanism in global-local dynamics, particularly in the fast food industry, which relies heavily on sensitivity to public tastes.
Co-Authors Akwal Waffi Kariswan Azizah Fathiyyatul Fauji, Haura Nafisa Rachman, Shofianty Dewy, Syalwa Fadila Natasya Maulana Fasha Aralea Sekar Rahayu Syifa Nindia Destiany