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All Journal Busyro : Jurnal Dakwah dan Komunikasi Islam
Syihab, Muhammad Fahmi
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Social Sciences

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The Effects of Mass Communication on Changes of Public Attitudes and Behavior in the Digital Era Prasetia, Hendra; Syihab, Muhammad Fahmi; Halwati, Umi
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 7 No. 1 (2025): November : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v7i1.2437

Abstract

Through social media and online platforms that reach a wide audience, the development of information technology in the digital era has significantly changed the pattern of mass communication. Every message in the media does not stop at conveying information but can also have an impact on the audience. This impact is known as the mass communication effect, which has become a major focus in communication studies. How audiences think, act, and behave is largely influenced by the media. This study aims to discuss the effects of mass communication on changes in attitudes and behavior, focusing on three main domains of human psychology: cognitive, affective, and conative. This research use descriptive qualitative approach and content analysis to emphasize the effects of mass communication on the psychological realm. The results of this study demonstrate that digital media has the ability to construct knowledge, influence feelings, and drive audience action quickly and dynamically. This research confirms that the role of social media as a strategic space requires critical study, especially on the effects of mass communication on understanding the relationship between media dynamics, society, and the process of forming an opinion that has an impact on changes in people's attitudes and behavior.
Mediatization of Religion in the Digital Era: A Case Study of Habib Ja'far's "Login" Podcast in Religious, Media, and Community Relations Qoyyim, Irfan Haniful; Syihab, Muhammad Fahmi
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 7 No. 1 (2025): November : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v7i1.2546

Abstract

This study explores the phenomenon of religious mediatization in the digital era through a case study of the “Login” podcast hosted by Habib Ja’far. The research focuses on how religious practices, clerical authority, and spiritual meanings are transformed through interaction with digital media logic. Employing a qualitative approach with discourse analysis and content observation, the study examines adaptive communication strategies in digital da’wah addressing younger audiences. Findings reveal that Habib Ja’far successfully constructs an inclusive dialogical space where religion emerges as an open, light, and contextually relevant narrative. In this sense, religious mediatization goes beyond message dissemination, becoming a negotiation of identity and authority within the digital public sphere.
Co-Authors Hendra Prasetia Qoyyim, Irfan Haniful umi halwati