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All Journal Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Farhatuz Zahra
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Social Sciences

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Strategi Komunikasi Personal Branding Nusibah Jazuli dalam Pembentukan Citra Positif Partai Politik Farhatuz Zahra; Agnia Mumtaza; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.850

Abstract

This research aims to identify the personal branding strategy implemented by Nusaibah Jazuli, a PKS faction member of the South Tangerang City Regional People's Representative Council (DPRD), in building a positive image during the 2024 Election campaign. The advancement of social media has transformed how politicians build and manage their self-image, making a strong personal brand a crucial tool for young politicians to achieve credibility and differentiation amid fierce competition. Employing a qualitative descriptive method, the study analyzes Nusaibah's approach using the Personal Branding Pyramid framework (determine who you are, determine what you do, position yourself, and manage your brand). The findings indicate that this strategy successfully built her reputation and credibility. This success is underpinned by the "Determine Who You Are" commitment, exemplified by donating her entire salary to community welfare. The "Determine What You Do" strategy is reinforced by tangible actions, including distributing 1,000 basic necessity packages and advocating for school bus services. Furthermore, she applied "Position Yourself" as a humble, people-oriented leader who is highly responsive to citizens' concerns, presenting herself as an equal to the community. Finally, "Manage Your Brand" involves consistent and continuous image maintenance. Overall, Nusaibah's ability to engage in relatable political communication successfully won public support and enhanced her reputation.
Manajemen Reputasi Digital PT. KAI Pasca Kecelakaan di Bekasi Timur Dafina Dewi Puspasari; Adelia Dwi Ratri; Farhatuz Zahra; Dyah Ayu Prazna Paramitha; Agung Dharmajaya
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 3 No. 3 (2026): Juni: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v3i3.1834

Abstract

The development of digital media has made an organization's reputation as a strategic asset greatly influenced by public perception in the digital space. In the transportation industry, everything related to safety has the potential to trigger a reputation crisis that can reduce the level of public trust. This study aims to analyze the digital reputation management of PT. KAI after the accident at East Bekasi Station using SCCT and Online Reputation Management (ORM) theory. This research uses descriptive qualitative approach with Case Study Method. Data collected through observation of digital communication PT. KAI on social media and public response that emerged after the incident. The results showed that the incident is included in the accidental cluster because it is considered an accidental operational accident. In the face of crisis, PT. KAI implements the rebuild strategy through apologies, providing information regularly, conveying empathy, and active interaction on social media. From an ORM perspective, companies leverage social media to manage public perception, respond to criticism, and keep the flow of information under control.
Co-Authors Adelia Dwi Ratri Agnia Mumtaza Agung Dharmajaya Dafina Dewi Puspasari Dyah Ayu Prazna Paramitha Tria Patrianti