Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Agnia Mumtaza
Unknown Affiliation
Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Komunikasi Personal Branding Nusibah Jazuli dalam Pembentukan Citra Positif Partai Politik Farhatuz Zahra; Agnia Mumtaza; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.850

Abstract

This research aims to identify the personal branding strategy implemented by Nusaibah Jazuli, a PKS faction member of the South Tangerang City Regional People's Representative Council (DPRD), in building a positive image during the 2024 Election campaign. The advancement of social media has transformed how politicians build and manage their self-image, making a strong personal brand a crucial tool for young politicians to achieve credibility and differentiation amid fierce competition. Employing a qualitative descriptive method, the study analyzes Nusaibah's approach using the Personal Branding Pyramid framework (determine who you are, determine what you do, position yourself, and manage your brand). The findings indicate that this strategy successfully built her reputation and credibility. This success is underpinned by the "Determine Who You Are" commitment, exemplified by donating her entire salary to community welfare. The "Determine What You Do" strategy is reinforced by tangible actions, including distributing 1,000 basic necessity packages and advocating for school bus services. Furthermore, she applied "Position Yourself" as a humble, people-oriented leader who is highly responsive to citizens' concerns, presenting herself as an equal to the community. Finally, "Manage Your Brand" involves consistent and continuous image maintenance. Overall, Nusaibah's ability to engage in relatable political communication successfully won public support and enhanced her reputation.
Online Reputation Management pada Bank Syariah Indonesia (BSI): Analisis Pengelolaan Media Sosial untuk Memperkuat Citra Syariah Agnia Mumtaza; Shafira Rixas; Hana Afni; Abdurrahman Zavier; Muhammad Agung Dharmajaya
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 3 (2026): Juli: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i3.1142

Abstract

The rapid growth of social media has transformed the way organizations build and maintain their reputation in the digital era, particularly in the Islamic banking sector, where public trust is a fundamental asset. This study aims to analyze the Online Reputation Management (ORM) strategy implemented by Bank Syariah Indonesia (BSI) through social media management to strengthen its Islamic brand image. This research employed a descriptive qualitative approach using content analysis of BSI's official social media accounts as the primary data source, supported by secondary data from scholarly journals, books, company reports, and relevant literature. The findings reveal that BSI implements ORM through three main stages: prevention, reaction, and evaluation. The prevention stage is reflected in the consistent dissemination of educational, informative, and Sharia-based content. The reaction stage is demonstrated through responsive and interactive engagement with public comments and inquiries to maintain positive relationships with stakeholders. Meanwhile, the evaluation stage is evident in the consistency of visual identity, communication messages, and the representation of Islamic values across digital platforms. The study concludes that strategic, interactive, and sustainable social media management contributes significantly to building a positive online reputation while reinforcing BSI's Sharia image. These findings provide theoretical contributions to digital Public Relations and practical insights for Islamic banking institutions in managing online reputation in the digital environment.
Co-Authors Abdurrahman Zavier Farhatuz Zahra Hana Afni Muhammad Agung Dharmajaya Shafira Rixas Tria Patrianti