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Nosanda Nafisah Saki
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Peran Komunikasi Public Relation (PR) dalam Meningkatkan Loyalitas Pelanggan dan Pertumbuhan Usaha pada Kedai Kopi Fikopi Premium Gayo Fatimah Azzahra; Nosanda Nafisah Saki; Andini Indah Pratiwi; Nelly Armayanti
Jurnal Administrasi Perkantoran Vol 14 No 2 (2025): Jurnal Administrasi Perkantoran
Publisher : Prodi Pendidikan Administrasi Perkantoran UNIMED

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/judika.v14i2.71249

Abstract

This study aims to analyze the role of Public Relations (PR) communication in increasing customer loyalty and business growth. Using a qualitative approach, the study was conducted through in-depth interviews with PR practitioners and business owners, as well as documentation analysis in the form of communication materials and company performance reports. The results indicate that effective PR communication through transparency, responsiveness, and message consistency can build customer trust, which impacts loyalty and business growth. In conclusion, PR plays a strategic role as a bridge between a company and its publics. This study recommends that companies continuously integrate PR strategies into customer relationship management. The implication is that a humanistic and values-based approach to PR communication can be a competitive differentiator amidst intense market competition.
Co-Authors Andini Indah Pratiwi Fatimah Azzahra Nelly Armayanti