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All Journal Jurnal Administrasi Perkantoran
Andini Indah Pratiwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Penerapan Pencatatan Keuangan Sederhana Menggunakan Aplikasi Digital Google Spreadsheet Dalam Meningkatkan Efisiensi Administrasi Keuangan Pada UMKM Pembuatan Tahu 5 Bersaudara Di Desa Bakaran Batu: Penerapan Pencatatan Keuangan Sederhana Menggunakan Google Spreadsheet Juliana; Deva Kaila Ardianti; Mita Ananda Aulia; Andini Indah Pratiwi; Siti Nia Ramadhani
Jurnal Administrasi Perkantoran Vol 14 No 1 (2025): Jurnal Administrasi Perkantoran
Publisher : Prodi Pendidikan Administrasi Perkantoran UNIMED

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/judika.v14i1.69704

Abstract

This study aims to determine the financial administration conditions of the 5 Brothers Tofu Making MSME before using digital recording, describe the implementation of simple financial recording with Google Sheets, and analyze its impact on financial administration efficiency. The study used a qualitative descriptive method with a case study approach through observation, interviews, and documentation. The results showed that before the implementation, financial recording was unstructured, making it difficult for the owner to control cash flow and business profits. After using Google Sheets, recording became more systematic, transparent, and efficient with the automatic calculation feature and cloud-based storage. The conclusion of the study shows that Google Sheets is an effective and affordable solution for MSMEs in improving financial administration efficiency.
Peran Komunikasi Public Relation (PR) dalam Meningkatkan Loyalitas Pelanggan dan Pertumbuhan Usaha pada Kedai Kopi Fikopi Premium Gayo Fatimah Azzahra; Nosanda Nafisah Saki; Andini Indah Pratiwi; Nelly Armayanti
Jurnal Administrasi Perkantoran Vol 14 No 2 (2025): Jurnal Administrasi Perkantoran
Publisher : Prodi Pendidikan Administrasi Perkantoran UNIMED

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/judika.v14i2.71249

Abstract

This study aims to analyze the role of Public Relations (PR) communication in increasing customer loyalty and business growth. Using a qualitative approach, the study was conducted through in-depth interviews with PR practitioners and business owners, as well as documentation analysis in the form of communication materials and company performance reports. The results indicate that effective PR communication through transparency, responsiveness, and message consistency can build customer trust, which impacts loyalty and business growth. In conclusion, PR plays a strategic role as a bridge between a company and its publics. This study recommends that companies continuously integrate PR strategies into customer relationship management. The implication is that a humanistic and values-based approach to PR communication can be a competitive differentiator amidst intense market competition.
Co-Authors Deva Kaila Ardianti Fatimah Azzahra Juliana Mita Ananda Aulia Nelly Armayanti Nosanda Nafisah Saki Siti Nia Ramadhani