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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmu Sosial dan Humaniora
Nurkhafiza, Adiba
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Negara dalam Narasi: Analisis Framing Politik LKBN ANTARA terhadap Pemerintahan Prabowo-Gibran Dibandingkan Kompas.com Wijaya, Endika Fitra; Reihan, Reza Alerio; Nurkhafiza, Adiba; Harmonis, Yulianti
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 02 (2024)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hum.v3i2.3521

Abstract

This research analyzes the framing patterns of political news coverage by the Indonesian state news agency, LKBN ANTARA, in reporting on the Prabowo-Gibran administration, and compares it with the framing used by private media, Kompas.com. The study is motivated by ANTARA’s position as an official state news agency, which holds a potential structural bias when reporting on the ruling government. This research employs a qualitative approach using Robert N. Entman’s framing analysis method, comprising four elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. Data were collected from online news reports published by ANTARA and Kompas.com between October 2024 and April 2025. The findings reveal that ANTARA tends to frame news affirmatively toward the government, emphasizing optimism and successful programs while providing minimal space for critical voices. In contrast, Kompas.com demonstrates a more pluralistic framing pattern, offering space for public criticism and expert analyses of government policies. This difference in framing significantly impacts the construction of public reality, where a single narrative from state media risks narrowing public discourse and reducing political literacy among the population. This research is one of the initial studies specifically examining the framing practices of state media regarding the Prabowo-Gibran administration and contributes to the development of political communication studies in Indonesia. Keywords: Framing, ANTARA, Prabowo-Gibran, Political Media, Political Communication
Multisegment Targeting Analysis of Gojek and Its Positioning as a Daily-Life Super: Penelitian Nurkhafiza, Adiba; Pratiwi, Helga Irena; Yulianti; Nora, Liza; Patrianti, Tria
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5581

Abstract

The growth of Indonesia’s digital economy has driven the emergence of integrated application-based ecosystems operating within a multi-sided platform (MSP) structure. Gojek has become one of the leading actors that successfully transformed from a ride-hailing service into a super app encompassing various daily needs. This study aims to analyze Gojek’s multisegment targeting strategies toward four key groups users, driver-partners, micro small and medium enterprises (MSME) merchants, and business partners and to explain how these strategies contribute to Gojek’s positioning as an “everyday life super app.” The research employs a descriptive explanatory qualitative approach through documentation study, application observation, and literature analysis. The findings show that Gojek applies differentiated targeting strategies for each segment, yet all segments operate within interdependent relationships that generate cross-side network effects. These targeting strategies strengthen ecosystem stability and support the organic expansion of services. Moreover, consistent user experience, seamless feature integration, and adaptation to local contexts reinforce Gojek’s positioning against competitors. The research enriches digital marketing literature related to the application of segmentation, targeting, and positioning (STP) in multisided platforms and provides practical implications for technology companies aiming to develop integrated service ecosystems. This study emphasizes that the success of a super app is not merely determined by service diversification but by the ability to holistically and sustainably manage a multisegment ecosystem.
Co-Authors Harmonis, Yulianti Nora, Liza Pratiwi, Helga Irena Reihan, Reza Alerio Tria Patrianti Wijaya, Endika Fitra Yulianti