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All Journal Jurnal Pengabdian kepada Masyarakat Business Innovation Management and Entrepreneurship Journal
Agus Purusa Dharma
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PEMBERDAYAAN MASYARAKAT MELALUI SOSIALISASI DAN PRAKTIK MAGOT FARMING SEBAGAI SOLUSI EKONOMI BERKELANJUTAN (SDGS) DI DESA BRESELA, GIANYAR, BALI Agus Purusa Dharma; Andi Nur Azima; Ni Kadek Widya Ristya Dewi; Nyoman Bagus Rama Wiradarma; I Putu Krisna Ari Widiantara; Anak Agung Adi Wiryya Putra
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 8 (2025): Januari 2026
Publisher : Bajang Institute

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Abstract

Permasalahan sampah organik, khususnya sisa rumah tangga dan limbah pertanian, menjadi tantangan utama dalam menjaga keberlanjutan lingkungan di Desa Bresela. Metode konvensional seperti penimbunan dan pembakaran tidak sejalan dengan tujuan Pembangunan Berkelanjutan (SDGs), terutama pilar ke-12 (Konsumsi dan Produksi yang Bertanggung Jawab) dan ke-13 (Penanganan Perubahan Iklim). Kegiatan pengabdian ini bertujuan memberdayakan masyarakat Wantilan Desa Bresela melalui sosialisasi, pelatihan, dan pendampingan praktik Magot Farming (budidaya larva Black Soldier Fly / BSF, Hermetia illucens) sebagai solusi inovatif yang bersifat sirkular. Metode pelaksanaan meliputi: (1) Sosialisasi teoritis tentang konsep 5R (Reduce, Reuse, Recycle, Replace, Replant) dan potensi BSF, (2) Pelatihan teknis meliputi pemeliharaan indukan, penetasan telur, dan pembesaran magot, serta (3) Pendampingan dan evaluasi berkelanjutan. Hasil kegiatan menunjukkan peningkatan signifikan pada pengetahuan masyarakat (kenaikan skor rata-rata pre-test dan post-test sebesar 35%) dan terbentuknya kelompok budidaya magot mandiri. Selain mereduksi volume sampah organik hingga 60% per hari di area percontohan, magot yang dihasilkan berhasil diolah menjadi pakan ternak berprotein tinggi (40-50%) dan kasgot (bekas magot) sebagai pupuk organik. Program ini terbukti efektif dalam mendukung ketahanan pangan lokal, menciptakan peluang ekonomi baru, dan mengintegrasikan aspek lingkungan, sosial, serta ekonomi menuju Desa Berkelanjutan.
Digital Narcissism and Flying Monkey Behavior in Influencer Culture: A Structural Model of Toxic Loyalty among Online Consumer Communities: English Wayan Sri Maitri; Komang Widhya Sedana Putra P; Ni Wayan Lasmi; Agus Purusa Dharma
Business Innovation Management and Entrepreneurship Journal Vol. 5 No. 01 (2026): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v5i01.44341

Abstract

In today's digital era, influencer-marketing pervades consumers' perceptions and behavior—particularly in destinations such as Bali, where consumer culture online is intensifying with growing local digital subcultures. Follower tribes are frequently rife with toxic loyalty, where followers aggressively rush to the defense of influencers or brands even when there are obvious cases of ethics breaches or product failure. The current study examines the role of digital narcissism and the impact of flying monkey behavior—supporters who echo manipulative messages and suppress criticism—on irrational consumer loyalty. Despite increased emphasis on influencer power, there is sparse literature structurally capturing how narcissistic manipulation, mediated through flying monkey behavior, affects consumer behavior. This study bridges the gap by building a prediction model through Partial Least Squares Structural Equation Modeling (PLS-SEM). The data were collected from 200 social media users in Bali between 18 and 35 years old who were actively following domestic or national influencers. Measurement instruments were adapted from the Dark Triad Scale, relational aggression theory, and consumer susceptibility models. The findings indicate that digital narcissism highly predicts flying monkey behavior and irrational consumer loyalty, with flying monkey behavior partially mediating. The findings reveal the poisonous social dynamics that are codified within digital marketing ecosystems. Theoretically, this research bridges narcissistic communication theory and consumerism through a novel framework for exploring persuasive processes in online subcultures. In practice, it emphasizes the critically important need for ethical regulation of influencer communication and online community management. Following studies could assume longitudinal designs, investigate platform-based differences, or enlist biometric tools such as eye-tracking or sentiment analysis to expose deeper psychographic patterns. The present study also confirms the usefulness of subjecting the effects of digital communication power structures on loyalty, identity, and consumption in emerging digital society to critical examination.
Co-Authors Anak Agung Adi Wiryya Putra Andi Nur Azima I Putu Krisna Ari Widiantara Komang Widhya Sedana Putra P Ni Kadek Widya Ristya Dewi Ni Wayan Lasmi Nyoman Bagus Rama Wiradarma Wayan Sri Maitri