Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Hifa Labiba Afi Huwaida
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect of Social Media Marketing on Purchasing Decisions of E-commerce Products Through the Role of Brand Awareness in Gen Z Users Hifa Labiba Afi Huwaida; Edwin Zusrony; Robby Andika Kusumajaya
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.17417

Abstract

The use of social media enables instantaneous communication and interaction between brands and consumers. This research employs a quantitative approach. The study aims to analyse the effects of social media marketing and brand awareness on the purchase decision of Generation Z towards e-commerce products. A total of 90 respondents belonging to Generation Z and residing in Semarang Regency were selected for the study through purposive sampling. The data was collected using a questionnaire constructed with Likert scale parameters. The SEM-PLS approach was utilised for data analysis, using SmartPLS version 4.1.1.2 for data processing. The SEM-PLS approach comprises two stages: evaluating the outer model and the inner model. The findings of the research confirmed that social media marketing and brand awareness positively impact purchasing decisions. The brand awareness variable does not appear to mitigate the impact of social media marketing on purchasing decisions. It is recommended that e-commerce companies pay better attention to social media marketing strategies and brand awareness to remain competitive in the industry.
THE CONTRIBUTION OF PERCEIVED ORGANIZATIONAL SUPPORT TO JOB SATISFACTION THROUGH THE ROLE OF WORK ENGAGEMENT AMONG ACADEMICS AT PRIVATE UNIVERSITIES Pemilia Sulistyowati; Tri Imaliya; Diah Kusumawati; Hifa Labiba Afi Huwaida
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18344

Abstract

Organization support enhances work engagement, thus enhances employee job satisfaction. This research is targeted to testing the effect of job satisfaction from perceived organizational support through work engagement among all lectures at private universities in Central Java Province. The methodology applied in this work is an associative method with a quantitative bias. Samples used purposive sampling technique to take 100 respondents from the entire lecturers who worked at private universities in Central Java Province. The questionnaires were used for collection of data and rated with Likert scale. The method of the data analysis was SEM-PLS and testing the databy using SmartPLS software version 4.1.1.2. There are two stages in the SEM-PLS analysis, an outer model and an inner model. The findings showed that the job satisfaction is significantly affected by the perceived organizational support (POS). It is further established that there is mediating impact of the variable work engagement on the relationship between the variable perceived organizational support and job satisfaction.
Co-Authors Diah Kusumawati Edwin Zusrony Kusumajaya, Robby Andika Pemilia Sulistyowati Tri Imaliya