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All Journal Jurnal Manajemen Dakwah
Kendy, Muhammad
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Religion Decision Sciences, Operations Research & Management Social Sciences Other

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Akhlak Dan Etika Kepemimpinan Dalam Perubahan Lembaga Dakwah Kendy, Muhammad; Castrawijaya, Cecep
Yonetim Jurnal Vol 8 No 1 (2025): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v8i1.29999

Abstract

Islamic propagation institutions are crucial for spreading religious teachings and strengthening religious values ​​within society. In line with social dynamics, technological developments, and the challenges of the times, Islamic propagation institutions are required to continuously adapt and change. In this process, the role of leaders is vital. Leaders not only act as organizational directors but also as agents of change capable of encouraging innovation and improving the quality of Islamic propagation. Effective leadership involves the ability to structure the organization, distribute tasks and authority, formulate policies, and motivate members to achieve common goals. Leaders are also responsible for evaluating Islamic propagation results, identifying deviations, and formulating solutions to improve the effectiveness of Islamic propagation programs. Thus, the success of Islamic propagation institutions is largely determined by the quality of leadership in responding to change and strategically managing the organization.
Model Bisnis Baru Dan Adaptasi Lembaga Dakwah di Era Disruptif Kendy, Muhammad; Castrawijaya, Cecep
Yonetim Jurnal Vol 8 No 2 (2025): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v8i2.32675

Abstract

The disruptive era triggered by the development of digital technology, changes in social behavior, and the increasing flow of global information has fundamentally changed the da'wah ecosystem in Indonesia and the Islamic world in general. Digital transformation has not only shifted religious communication media to digital platforms but also introduced new logic in the production, distribution, and consumption of da'wah content. Da'wah institutions that previously relied on face-to-face approaches and hierarchical organizational structures are now required to adopt new business models that are more flexible, participatory, and oriented towards sustainability. This article examines the concept of a digital da'wah business model in depth through an analysis of value innovation, monetization mechanisms, congregation engagement strategies, and the formation of a collaborative ecosystem between da'wah institutions, technology platforms, and digital communities. Furthermore, this article explores how da'wah institutions can respond to disruptive challenges through organizational digital transformation, improving the digital competence of da'i (preachers), and developing financing schemes relevant to the development of Sharia-based digital philanthropy. A literature review shows that platform-based digital da'wah can expand the reach of da'wah, strengthen interactions with congregations, and improve program sustainability. However, it also poses risks related to the commercialization of da'wah, the degradation of religious authority, and the amplification of algorithmically biased religious narratives. Therefore, new business models for da'wah institutions must be strategically designed to integrate da'wah values, institutional sustainability, and digital ethics to survive and thrive in an ever-evolving disruptive environment.
Dari Pondok ke Platform Digital: Kreativitas Dakwah Gus Baha dalam Menjangkau Generasi Milenial dan Z Istianah, Istianah; Kendy, Muhammad; Krisna Jaya, Canra
Yonetim Jurnal Vol 8 No 2 (2025): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v8i2.32700

Abstract

The development of digital technology has transformed the way people access religious knowledge. Da'wah (Islamic preaching) is no longer confined to mosques or religious gatherings, but is rapidly expanding into digital spaces such as YouTube, TikTok, and Instagram. An interesting phenomenon in this context is the popularity of the preaching of Gus Baha, a traditional Islamic scholar from an Islamic boarding school (pesantren), who has become one of the most watched figures among Millennials and Generation Z. This study aims to analyze Gus Baha's creative preaching on digital platforms and how this style effectively reaches the younger generation. The research method used a descriptive qualitative approach through digital content analysis and observation of audience interactions. The results indicate that the strength of Gus Baha's preaching lies not in production technology, but in message creativity, storytelling, and authenticity, which fuel user-generated content and organic distribution on digital platforms. These findings demonstrate a "minimalist" yet effective model of da'wah for the digital generation.
Co-Authors Castrawijaya, Cecep Istianah Istianah Krisna Jaya, Canra