Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Sasambo: Jurnal Abdimas (Journal of Community Service)
Baintjo, Jerikho
Unknown Affiliation
Humanities Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Kewirausahaan Mahasiswa Melalui Perencanaan Bisnis Produk Teh Daun Bidara Baintjo, Jerikho; Baintjo, Jerikho R S; Wanti, Sri; Yahya, Delviani; Aprilia, Salsabila Irsa; H, Irawan; Benawan, Dea Anggreani Putri; Revaldy, Rafly
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 8 No. 1 (2026): Februari
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/qqarns09

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas kewirausahaan mahasiswa melalui pendampingan pengembangan produk teh daun bidara sebagai produk herbal unggulan berbasis potensi lokal di Kecamatan Ampana Kota. Program pengabdian dilaksanakan dengan pendekatan partisipatif yang melibatkan mahasiswa, pelaku usaha herbal, dan masyarakat sebagai mitra kegiatan. Bentuk pendampingan meliputi identifikasi potensi lokal daun bidara, pelatihan analisis peluang usaha menggunakan SWOT, penyusunan Business Model Canvas (BMC), pendampingan perancangan produk dan kemasan, serta penguatan strategi pemasaran berbasis digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan kewirausahaan mahasiswa, terutama dalam perencanaan bisnis, inovasi produk herbal, dan pemasaran digital. Selain itu, masyarakat mitra memperoleh pengetahuan mengenai pemanfaatan daun bidara sebagai produk bernilai tambah yang berpotensi dikembangkan sebagai usaha mikro. Program ini berkontribusi terhadap pemberdayaan ekonomi lokal, penguatan peran mahasiswa sebagai agen perubahan, serta mendukung pencapaian tujuan pembangunan berkelanjutan (SDGs), khususnya pendidikan berkualitas dan pertumbuhan ekonomi inklusif. Kegiatan ini diharapkan dapat menjadi model pendampingan kewirausahaan berbasis potensi lokal yang dapat direplikasi di wilayah lain.
Kewirausahaan Mahasiswa Melalui Perencanaan Bisnis Produk Teh Daun Bidara Baintjo, Jerikho; Baintjo, Jerikho R S; Wanti, Sri; Yahya, Delviani; Aprilia, Salsabila Irsa; H, Irawan; Benawan, Dea Anggreani Putri; Revaldy, Rafly
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 8 No. 1 (2026): Februari
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/qqarns09

Abstract

This community service program aims to develop the potential of bidara leaves (Ziziphus mauritiana) as an herbal tea product through student entrepreneurship assistance in Ampana Kota District, Tojo Una-Una Regency. The program employed a SWOT analysis and Business Model Canvas (BMC) approach based on field data. Participants consisted of 25 respondents, including 12 students, 3 local herbal business actors, and 10 community members as potential consumers. Data were collected through observation, in-depth interviews, and focus group discussions, and analyzed using descriptive qualitative methods with source triangulation. The results indicate that bidara leaves are abundantly available throughout the year, possess recognized health benefits, and have strong potential to be developed into value-added herbal tea products. The SWOT analysis revealed key strengths such as stable raw material availability and low production costs, while limitations in production equipment and the absence of product certification emerged as major weaknesses. The BMC design demonstrates a feasible business model emphasizing health-based value propositions and educational marketing strategies. A simple financial simulation shows that the business is economically viable, reaching a break-even point at approximately 100 product packages. Overall, this community service activity highlights the role of students as change agents in integrating innovation, health education, and local resource-based entrepreneurship to support local economic empowerment.
Co-Authors Aprilia, Salsabila Irsa Baintjo, Jerikho R S Benawan, Dea Anggreani Putri H, Irawan Revaldy, Rafly Wanti, Sri Yahya, Delviani