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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) JURNAL MANAJEMEN Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Hydrogen: Jurnal Kependidikan Kimia Studi Akuntansi, Keuangan, dan Manajemen Riset Sains dan Teknologi Kelautan Jurnal Inovasi Bisnis Indonesia (JIBI)
Wanti, Sri
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Potensi wirausaha geowisata pasca bencana alam likuifaksi Risnawati, Risnawati; Wirastuti, Wiri; Wanti, Sri; Surayya, Surayya; Asriadi, Asriadi; Riswandi, Riswandi
JURNAL MANAJEMEN Vol 13, No 1 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v13i1.8707

Abstract

Tujuan dari penelitian ini adalah memetakan potensi wirausaha geowisata di lokasi daerah Balaroa pasca bencana likuifaksi yang terjadi pada 28 September 2018. Geowisata merupakan objek kepariwisataan yang terbentuk dari alam itu sendiri dan memanfaatkan alam sebagai objek utama. Metode penelitian yang dilakukan adalah deskriptif kualitatif yaitu menguraikan secara langsung berdasarkan apa yang ditemukan dilapangan melalui observasi, pengamatan, wawancara, studi lapangan, serta studi kepustakaan. Adapun hasil pada penelitian adalah terdapat beberapa potensi geowisata yang dapat dimanfaatkan sebagai wirausaha yaitu sektor pariwisata seperti restoran dan rumah makan, industri kerajinan, dan budaya. Sektor perkebunan yakni sektor agrowisata, sektor peternakan seperti ternak kambing, sapi, dan kuda, dan sektir lainnya yang mendukung destinasi geowisata di daerah Likuifaksi Balaroa.
DAMPAK REKLAMASI DAERAH TAMBANG TERHADAP PESISIR PANTAI DAERAH MOROWALI Fitrawan, Dimas; Perdana, Rachmat Hidayat; Salim, Agus; Nur, Fitrahwati; Wanti, Sri; Fitrah, Salsa
Riset Sains dan Teknologi Kelautan Volume 4, Nomor 1, Tahun 2021
Publisher : Departemen Teknik Kelautan Fakultas Teknik Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62012/sensistek.v4i1.19402

Abstract

Abstrak Penelitian ini dilatarbelakangi oleh kondisi Daerah Tambang Pesisir Pantai Morowali yang telah direklamasi. Penelitian ini bertujuan untuk mengkaji jenis-jenis kerusakan, menentukan tingkat kerusakan, dan merumuskan strategi pengelolaan lingkungan akibat kegiatan Reklamasi Didaerah Morowali. Strategi dan kebijakan pengelolaan lingkungan yaitu pembukaan dan penyiapan lahan dibatasi sesuai kebutuhan lahan untuk usaha pertambangan bijih nikel dan sarana prasarana pertambangan, melakukan kegiatan penataan lahan (reklamasi) untuk selanjutnya dilakukan revegetasi pada lokasi bekas penambangan, pembuatan kolam pengendapan, melakukan pengendalian dan pengawasan dalam pengelolaan sumber daya alam disertai dengan penegakan hukum yang tepat. Kata Kunci : Dampak reklamasi di wilayah pesisir, Daerah tambang
ANALISIS DAMPAK BANTUAN ISLAMIC RELIEF TERHADAP PENINGKATAN KINERJA PELAKU USAHA DIBIDANG JASA Malarante, Narita; Santi, Ira Nuriya; Zahara, Zakiyah; Wanti, Sri
Jurnal Inovasi Bisnis Indonesia (JIBI) Vol. 1 No. 4 (2024): June
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jibi.v1i4.48

Abstract

Abstrak Keunggulan UMKM di Indonesia berkembang pesat dan memberikan kontribusi besar dalam pembangunan. Hal ini dapat dilihat dari beberapa indikator, yaitu semakin bertambahnya jumlah UMKM, penyerapan tenaga kerja, sumbangan terhadap Produk Domestik Bruto (PDB). Peningkatan ini tentu saja selain dikarenakan kreativitas yang tinggi para pelaku sektor UMKM, kemampuan perusahaan dalam memilih strategi dalam memasarkan produk juga memegang peranan yang sangat penting. Penelitian ini bertujuan untuk menganalisa dampak bantuan Program Islamic Relief terhadap peningkatan kinerja pelaku usaha di bidang jasa. Metode penelitian menggunakan pendekatan kualitatif deskriptif untuk mengeksplorasi dampak bantuan tersebut dengan melakukan wawancara mendalam dengan beberapa pelaku usaha yang menerima bantuan. Hasil penelitian menunjukkan bahwa bantuan dari Islamic Relief memberikan manfaat yang beragam, termasuk peningkatan akses modal, keterampilan manajerial dan teknis yang ditingkatkan, pertumbuhan omset, peningkatan profitabilitas, dan peningkatan kepercayaan diri Kata Kunci: Islamic Relief, sektor jasa, modal, kinerja Abstract The excellence of MSMEs in Indonesia is growing rapidly and contributing greatly to development. This can be seen from several indicators, namely the increasing number of MSMEs, employment, contribution to Gross Domestic Product (GDP). This increase is of course not only due to the high creativity of MSME sector actors, but the company's ability to choose strategies in marketing products also plays a very important role. This study aims to analyze the impact of the Islamic Relief Program on improving the performance of business actors in the service sector. The research method uses a descriptive qualitative approach to explore the impact of the assistance by conducting in-depth interviews with several businesses that received assistance. The results showed that the assistance from Islamic Relief provided diverse benefits, including increased access to capital, improved managerial and technical skills, growth in turnover, increased profitability, and increased confidence. Keywords: Islamic Relief, service sector, capital, performance
ANALISIS PERKEMBANGAN USAHA MIKRO PADA MASYARAKAT DI HUNTARA Afinda, Mayang; Rombe, Elimawaty; Bachri, Syamsul; Wanti, Sri
Jurnal Inovasi Bisnis Indonesia (JIBI) Vol. 2 No. 1 (2024): September
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jibi.v2i1.72

Abstract

Abstrak Bencana  alam dapat meninggalkan banyak  dampak  negatif kepada wilayah dan masyarakat yang terdampak, seperti kerusakan  infrastruktur,  wabah  penyakit, permasalahan sosial dan ekonomi. Penelitian ini bertujuan untuk menganalisis perkembangan Usaha Mikro dalam melanjutkan usaha di bidang produksi dengan bantuan dari Islamic Relief di kawasan yang terdampak bencana likuifaksi di Petobo. Bantuan ini diselenggarakan sebagai bagian dari upaya pemulihan ekonomi dan rehabilitasi pasca-bencana untuk membantu Usaha Mikro setempat. Metode analisis penelitian yang digunakan melibatkan survei, wawancara, dan observasi terhadap Usaha Mikro yang menerima bantuan dari Islamic Relief di Petobo. Hasil penelitian ini menunjukan bahwa dengan adanya bantuan Islamic Relief, sangat memberikan gambaran lebih baik tentang perkembangan usaha mikro, serta membantu dalam merancang strategi perbaikan dan pertumbuhan ekonomi yang sesuai dan menyesuaikannya dengan karakteristik bisnis mikro. Hal ini juga menunjukkan bahwa bantuan Islamic Relief memberikan dampak peningkatan yang signifikan, mampu memperluas pangsa pasar dari usaha dan peningkatan pelanggan baru pada kinerja pelaku Usaha Mikro. Kata Kunci: Perkembangan, Pemulihan, Usaha Mikro,Islamic Relief Abstract Natural disasters can leave many negative impacts on affected areas and communities, such as infrastructure damage, disease outbreaks, social and economic problems. This research aims to analyze the development of Micro Enterprises in continuing business in the production sector with assistance from Islamic Relief in areas affected by the liquefaction disaster in Petobo. This assistance was provided as part of economic recovery and post-disaster rehabilitation efforts to help local Micro Enterprises. The research analysis method used involves surveys, interviews and observations of Micro Businesses that receive assistance from Islamic Relief in Petobo. The results of this research show that the assistance of Islamic Relief really provides a better picture of the development of micro businesses, as well as helping in designing appropriate improvement and economic growth strategies and adapting them to the characteristics of micro businesses. This also shows that Islamic Relief's assistance has had a significant improvement impact, being able to expand the market share of businesses and increase new customers on the performance of Micro Business actors. Keywords: Development, Recovery, Micro Enterprises, Islamic Relief
Designing POGIL Based Student Worksheets for Buffer Solution Learning at SMAN 2 Sawahlunto Wanti, Sri; Mawarnis, Elvy Rahmi; Herman, Mimi
Hydrogen: Jurnal Kependidikan Kimia Vol 12, No 5 (2024): October 2024
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/hjkk.v12i5.12696

Abstract

The purpose of this study was to produce a valid and practical Process Oriented Guided Inquiry Learning (POGIL)-based Student Worksheet (LKPD) on 11th Grade Class Buffer Solution Material at State Senior High School (SMAN) 2 Sawahlunto. This research uses the Research and Development research method with the 4-D development model (define, design, develop, and disseminate). However, the stages in research with this 4-D model are only carried out from the first to the third stage, namely the define stage aims to get an overview of field conditions, the design stage aims to compile and design POGIL-based Student Worksheets (LKPD) on buffer solution material, and the develop stage aims to continue the POGIL-based LKPD on buffer solution material that has been designed with validity and practicality tests. The research instruments used were validation sheets and response questionnaire sheets. The validation sheet was filled by 2 lecturers and 1 chemistry educator. The response questionnaire sheet was filled by 25 of 11th grade students and 2 chemistry educators of SMAN 2 Sawahlunto. The results showed that 1) POGIL-based LKPD on buffer solution material meets the valid criteria with 85.42% validation results. 2) POGIL-based LKPD on buffer solution material has met the practical criteria with educator practicality response questionnaire results of 92.31% and student response questionnaire results of 82.15%.
DAMPAK BANTUAN MODAL YRII TERHADAP USAHA MIKRO MASYARAKAT HUNTAP Sailo, Mayasari; Rombe , Elimawaty; Bachri, Syamsul; Wanti, Sri
Jurnal Inovasi Bisnis Indonesia (JIBI) Vol. 2 No. 2 (2024): December
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jibi.v2i2.82

Abstract

Abstrak Penopang terbesar perekonomian Indonesia didominasi dengan keberadaan Usaha Mikro, Kecil dan Menengah (UMKM) sebagai tulang punggung perekonomian nasional. Usaha mikro merupakan usaha produktif milik perorangan dan/atau usaha perorangan yang memenuhi kriteria sebagai usaha mikro. Penelitian ini bertujuan untuk mengidentifikasi dampak bantuan modal usaha yang memberikan kontribusi kepada usaha mikro yang telah terdampak bencana alam yang ada di Huntap Tondo. Metode yang digunakan adalah metode kualitatif yang dilakukan melalui observasi, dokumentasi dan wawancara kepada beberapa Right Holders (RHs). Penelitian ini bersifat deskriptif eksploratif yang dimana peneliti berusaha mendeskripsikan masalah yang muncul dalam hubungannya dengan pembiayaan pada usaha mikro yang terdaftar pada Islamic Relief. Hasil wawancara mendalam menemukan kesimpulan umum dari para pelaku usaha mikro bahwa bantuan modal berpengaruh tidak secara langsung terhadap laba. Laba ditentukan oleh naik turunnnya penjualan. Naik turunnya penjualan ditentukan oleh situasi pasar. Jika usaha mikro dapat bersaing dengan baik di pasar, maka penjualan meningkat dan pada akhirnya laba meningkat. Bantuan modal berdampak memperlancar usaha-usaha mikro yang ada di Huntap Tondo untuk memenangkan persaingan. Kata Kunci: Usaha Mikro, Islamic Relief, Bantuan Modal Usaha. Abstract The biggest supporter of the Indonesian economy is dominated by the existence of Micro, Small and Medium Enterprises (MSMEs) as the backbone of the national economy. Micro businesses are productive businesses owned by individuals and/or individual businesses that meet the criteria for being a micro business. This research aims to identify the impact of business capital assistance that contributes to micro businesses that have been affected by natural disasters in Huntap Tondo. The method used is a qualitative method carried out through observation, documentation and interviews with several Right Holders (RHs). This research is an exploratory descriptive research in which the researcher tries to describe the problems that arise in relation to financing in micro businesses registered with Islamic Relief. The results of in-depth interviews found a general conclusion from micro business actors that capital assistance had an indirect effect on profits. Profit is determined by the rise and fall of sales. The rise and fall of sales is determined by the market situation. If micro businesses can compete well in the market, then sales will increase and ultimately profits will increase. Capital assistance has the effect of facilitating micro businesses in Huntap Tondo to win the competition. Keywords: Micro Business, Islamic Relief, Business Capital Assistance.
The Role of Digital Marketing in Increasing MSME Sales Growth Balenggon, Kurniawan; Zaharah, Zakiyah; Syarifuddin, Umar; Wanti, Sri
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4479

Abstract

This study aims to analyze the role of digital marketing in boosting the sales growth of UMKM Ummu Khalif, a culinary business specializing in traditional Palu sambal. In response to the digital era, UMKM Ummu Khalif leverages various digital platforms such as Facebook, Instagram, WhatsApp Business, TikTok, and Shopee to expand its market reach and increase sales volume. The research employs a qualitative method with data collection techniques including interviews, observations, and documentation. The findings reveal that WhatsApp Business is the most effective platform for driving direct transactions, contributing to the sale of up to 200 bottles of sambal per month. Meanwhile, Instagram and TikTok play crucial roles in enhancing brand awareness through engaging visual content, such as sambal-making processes, customer testimonials, and promotional activities during exhibitions. The synergy between creative promotional content and the strategic selection of digital platforms has proven to boost sales by up to 50% compared to the period before the intensive application of digital marketing. However, UMKM Ummu Khalif faces several challenges, including limited time for consistent content creation, a lack of human resources, and insufficient in-depth understanding of optimal strategies for each platform. This study emphasizes that effective and adaptive digital marketing strategies significantly contribute to UMKM growth in the post-pandemic era, where consumer behavior and digital platform trends continue to evolve. Furthermore, this study offers academic contributions by addressing research gaps related to digital marketing implementation in sambal-based culinary MSMEs, while highlighting the importance of integrating social media and marketplaces as part of a holistic digital marketing strategy
Pengaruh Digital Marketing dan Daya Tarik terhadap Keputusan Berkunjung (Wisata Paralayang Matantimali) Sumiansi, Sumiansi; Fadjar, Adfiyani; Sutomo, Maskuri; Wanti, Sri
Studi Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.4294

Abstract

Purpose: The purpose of this research is to determine the impact of digital marketing and attractiveness on visiting decisions (Paragliding tourism in Matantimali Sigi district). Methodology/approach: This study evaluates the hypothesis and gathers quantitative questionnaire data from respondents for inclusion in the quantitative method. It relies on primary data obtained from questionnaires administered to guests at Matantimali paragliding in Sigi Regency. The sample size consisted of 90 respondents. This study used multiple linear regression analysis for data analysis. Results/findings: The research findings show that digital marketing and attractiveness significant impact on encouraging tourists' decisions to visit Paragliding Matantimali, Sigi Regency. Conclusions: Digital marketing and tourist attractions have a significant influence on tourists' decisions to visit Matantimali paragliding, Sigi Regency. Optimizing these two factors can increase tourist visits. Limitations: This research focuses exclusively on Matantimali paragliding tourism in Sigi Regency; it is suggested that further research expand the number of samples and add other variables such as facilities, accessibility, and price for more comprehensive analysis Contribution: The findings of this research are expected to be a strategic basis for Matantimali Paragliding managers in optimizing digital marketing, increasing attractiveness, and designing more effective promotions. Therefore, it is intended to provide a more competitive tourism experience.
Influencer Marketing and Purchase Intention: The Mediating Role of Trust Evrianti, Hesti; Wanti, Sri; Asriadi; Wulandari, Poppy
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.535

Abstract

Background: Digitalization had transformed consumption patterns, positioning influencer marketing as a dominant strategy in contemporary business. Social media influencers significantly enhanced brand awareness and purchase intention, particularly among students as active technology users. However, their impact was mediated by trust, which strengthened consumer responses to marketing messages. Thus, examining trust as a mediating variable between influencer marketing, brand awareness, and purchase intention was essential to advance marketing knowledge within the student market segment.Purpose: This study aims to examine the influence of influencer marketing on brand awareness and purchase intention, emphasizing the mediating role of trust. While influencer marketing is recognized as a driver of consumer decisions, its impact is often indirect, shaped by consumer trust. Prior studies have overlooked this mediating factor, particularly within the student market segment. Addressing this gap, the research provides new insights into digital marketing by highlighting trust as a critical determinant of effectiveness.Design/Methodology/Approach: This study employed a quantitative research design at Tadulako University, Palu, Indonesia, from February to October 2024. Data were collected through a structured questionnaire distributed to 86 postgraduate students, determined via the Slovin formula from a population of 630. The instrument, validated by expert review and pilot testing, used a five-point Likert scale. Data analysis utilized descriptive statistics and path analysis with SmartPLS 4 to examine causal relationships and ensure validity and reliability.Finding/Result: The results demonstrate that influencer marketing significantly enhances brand awareness, purchase intention, and trust among students. Trust itself positively influences both brand awareness and purchase intention, while also serving as a significant mediator between influencer marketing and these outcomes. Path analysis confirms all hypotheses, underscoring the central role of trust in strengthening consumer perceptions and decisions. These findings highlight that influencer marketing effectiveness depends not only on brand exposure but also on building sustainable trust-based relationships.Conclusion: This study concludes that influencer marketing significantly enhances brand awareness and purchase intention among graduate students, with trust acting as a pivotal mediating factor. Trust reduces perceived risks and reinforces consumer confidence, thereby amplifying marketing effectiveness. The study contributes novel insights by positioning trust as a central mechanism in digital marketing strategies. However, due to the limited sample size, findings should be interpreted cautiously and further validated across broader contexts and product categories.Originality/State of the art: This research contributes to the existing literature by emphasizing the mediating role of trust in influencer marketing's effects on graduate students, providing insights for marketers targeting this demographic in the context of mobile phone purchases. Keywords: influencer marketing, brand awareness, purchase intention, consumer decisions, digital marketing
Co-Authors AA Sudharmawan, AA Adfiyani Fadjar Afinda, Mayang Asriadi Asriadi Asriadi Balenggon, Kurniawan Damayanti, Elok Elimawaty Rombe Fitrah, Salsa Fitrawan, Dimas Herman, Mimi Hesti Evrianti IRA NURIYA SANTI Malarante, Narita Maskuri Sutomo Mawarnis, Elvy Rahmi Nur, Fitrahwati Perdana, Rachmat Hidayat Risnawati Risnawati Rombe , Elimawaty Sailo, Mayasari Sumiansi, Sumiansi Surayya, Surayya Syamsul Bachri Umar Syarifuddin Wiri Wirastuti Wulandari, Poppy Zaharah, Zakiyah Zakiyah Zahara