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Bahtiar, Rizki Yusuf
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UPAYA MULTIPIHAK TERHADAP DAMPAK LINGKUNGAN TREN THRIFTING DI KALANGAN GENERASI Z Pujihartati, Sri Hilmi; Bahtiar, Rizki Yusuf; Sejati, Mliyus Satrio Lanang; Atmaja, Guntur Surya; Nafisah, Kirei Yusuf; Helga, Anindita Danella; Purwaningtyas, Ruswina Danella
Jurnal Interaksi Sosiologi Vol 5 No 1 (2025): Jurnal Interaksi Sosiologi Volume 5 Nomor 1 2025
Publisher : Laborataorium Jurusan Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/jis.v5i1.18946

Abstract

The practice of thrifting is burgeoning among Generation Z, driven by digital advances, social shifts, and a heightened focus on sustainability. However, the phenomenon has a dual impact: while promoting the reuse of clothes, it can also exacerbate textile waste due to excessive consumption and the influx of imported used garments that are not absorbed by the market. This qualitative case study in Surakarta identifies the primary factors driving Generation Z's engagement in thrifting, analyzes its environmental consequences, and examines efforts by the government and Gen Z to mitigate the negative impacts. Data was collected through in-depth interviews with Gen Z buyers, thrift business owners, and representatives from the Gita Pertiwi Foundation, supplemented by field documentation. Findings indicate that economic factors, social media influence, and social interaction are key drivers of thrifting. While the practice extends the lifespan of items, the unabsorbed volume of imported goods increases the burden of textile waste. The study concludes that thrifting can support sustainable consumption only if bolstered by increased environmental awareness, stronger regulations, and public education on responsible clothing use.
Co-Authors Atmaja, Guntur Surya Helga, Anindita Danella Nafisah, Kirei Yusuf Pujihartati, Sri Hilmi Purwaningtyas, Ruswina Danella Sejati, Mliyus Satrio Lanang