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All Journal Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Communicator Sphere Journal of Innovation Research and Knowledge Indonesian Social Science Review International Journal of Multidisciplinary Science and Applied Research (IJOMAS)
Novi Ratriningtyas
Universitas Gajayana Malang
Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Perubahan Perilaku Pelaku Bullying di Film Animasi Koe No Katachi (Studi Semiotika Roland Barthes) Ratriningtyas, Novi; Wahyuni, Jauhar; Rizaldy, Muhammad Firaz
Indonesian Social Science Review Vol. 1 No. 1 (2023)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/issr.v1i1.37

Abstract

An animated movie is a movie made by animating still objects projected into motion using projection tools or application software. The reason people are able to enjoy animated films is that they have a more interesting visual appearance so that the audience does not easily feel bored when watching them. An example of an animated film that has attracted public attention and has received the 26th Japan Movie Critics Awards is the animated film Koe no Katachi. This film has a bullying theme, where Ishida Shouya as a main player is a bully who then wants to change his behavior to become a good person. This research aims to represent the changes of bullying behavior in the animated film Koe no Katachi. Changes of bullying behavior in the animated film Koe no Katachi are influenced by external and internal factors. The object of this research is the main player of the animated film Koe no Katachi, Ishida Shouya. The method of analysis in this research uses the Roland Barthes semiotic analysis method which analyzes the meaning of denotation, connotation and myth in the unit of analysis as many as five images of changes in the behavior of bullying perpetrators in the Koe no Katachi film. The results of this study show that the behavioral changes of bullying perpetrators are influenced by several factors originating from the perpetrators themselves, parents, friends, and victims who are able to change the bullying perpetrators into good people. Film animasi merupakan film yang dibuat dengan menghidupkan benda diam diproyeksikan menjadi bergerak dengan menggunakan tool proyeksi atau software aplikasi. Alasan masyarakat mampu menikmati film animasi adalah memiliki tampilan visual yang lebih menarik sehingga penonton tidak mudah merasa bosan saat menontonnya. Contoh film animasi yang menarik perhatian masyarakat dan telah mendapatkan Japan Movie Critics Awards ke-26 adalah film animasi Koe no Katachi. Film ini bertema bullying, dimana Ishida Shouya sebagai pemain utama adalah pelaku bullying yang kemudian ingin merubah perilakunya menjadi orang baik. Penelitian ini bertujuan merepresentasikan perubahan perilaku pelaku bullying yang ada dalam film animasi Koe no Katachi. Perubahan perilaku yang ada dalam film animasi Koe no Katachi dipengaruhi oleh faktor eksternal dan internal. Objek dalam penelitian ini adalah pemain utama dari film animasi Koe no Katachi yaitu Ishida Shouya. Metode analisis dalam penilitian ini menggunakan metode analisis semiotika Roland Barthes yang menganalisis makna denotasi, konotasi dan mitos di unit analisis sebanyak lima gambar perubahan perilaku pelaku bullying di film Koe no Katachi. Hasil dari penelitian ini menunjukan perubahan perilaku pelaku bullying yang dipengaruhi oleh beberapa faktor yang bersumber dari diri pelaku, orang tua, teman, dan korban yang mampu merubah pelaku bullying menjadi orang baik. 
DAMPAK AI ATAU KECERDASAN BUATAN TERHADAP KINERJA JURNALISTIK PERSPEKTIF ALIANSI JURNALIS INDEPENDEN MALANG RAYA Ferry Indra Sukma; Novi Ratriningtyas; Fachrudin Pakaja; Benni Indo
Journal of Innovation Research and Knowledge Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

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Abstract

Keberadaan Artificial Intelligence (AI) sangat berpengarauh dalam ini berdampak pada pola kerja berbasis digitalisasi termasuk ranah jurnalistik. Efisiensi dan kecepatan dalam proses jurnalistik mulai dari mencari, menulis, mengedit hingga mengekspos berita. Tantangan dan peluang terhadap peran AI di bidang Jurnalistik dalam faktanya di lapangan sebagai penunjang keberadaan jurnalistik tetap diperlukan. Hal ini berkaitkan dengan kecepatan dalam memproduksi berita yang faktual. Peran jurnalis khususnya bagi rekan-rekan AJI Malang Raya dalam memanfaatkan AI merupakan kolaborasi tentang penguasaan teknologi dan peran teknis serta pendekatan humanis dalam menunjang kerja jurnalis. Faktor etika dan akurasi pemberitaan tidak mungkin tergantikan yang mana keberadaan media menyampaikan pemberitaan tentang informasi berkualitas, terpercaya, dan bukan menyebar berita bohong atau hoaks akan selalu tertanam dalam tugas-tugas jurnalis serta manajemen medianya. Oleh karena itu dalam menjaga kinerja jurnalistik yang professional maka perlu dilandasi oleh Kode Etik Jurnalistik yang dibuat oleh Dewan Pers
Pengaruh Motif Diversi Terhadap Self-Disclosure Pengguna Akun Twitter Autobase @Ngalamfes Ratriningtyas, Novi; Zukrufillah, Irfani; Wahyuni, Jauhar; MR, Agnes Sesar
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 7, No 2 (2024): Maret 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v7i2.22567

Abstract

Penerapan Digital Marketing Di Masa Pandemi Covid-19: Suatu Tinjauan Pada Instagram Dan Tiktok Apple Green Hotel Asnan, Muhammad; Ratriningtyas, Novi; Siswandoyo, Eko Budi; Mucharomah, Nur Laeli
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 6, No 2 (2023): Maret 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v6i2.14264

Abstract

Abstrak:Penelitian ini bertujuan untuk mendiskripsikan penerapan digital marketing yang dilakukan Apple Green Hotel dalam upaya mempromosikan produknya pasca mengalami krisis penurunan penjualan secara signifikan imbas mewabahnya Covid-19. Saluran utama digital marketing yang digunakan adalah social media marketing instagram dan tiktok. Jenis penelitian termasuk penelitian deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi. Sementara key informan diperoleh dengan menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa terdapat beberapa aspek yang dipertimbangkan dalam mendesain konten instagram dan tiktok di antaranya melalui visualiasi menarik dengan caption informatif dan persuasif. Tujuan yang diharapkan adalah agar audiens mudah memahami isi pesan yang disampaikan. Apple Green Hotel juga memperhatikan tiga elemen konsep dari digital marketing yaitu traffic, conversion, dan engagement.Abstract: The purpose of this research to describe the aplication of digital marketing by Apple Green Hotel in an effort to promote its products after experiencing a crisis in the form of a decrease in sales due to the Covid-19 outbreak. The main channel of digital marketing is used namely social media marketing instagram and tiktok. This type of research is a descriptive study with a qualitative approach. Data collection techniques using interviews, observation and documentation. Key Informants were obtained using purposive sampling technique. The result of the research shows that there are some aspects that need to be considered in designing Instagram and Tik Tok content. One of it is attracting visualization with informative and persuasive caption. The expected aim is the audiences understand easily the message content. Apple green hotel considers three concept elements in digital marketing namely, traffic, conversion, and engagement
Persepsi Sosial dan Interaksi Simbolik dalam Fenomena Merokok pada Mahasiswi Berhijab di Kota Malang Masyithoh, Reny; Irfani Zukhrufillah; Mukaromah, Anisa’ul; Ratriningtyas, Novi
Communicator Sphere Vol. 5 No. 2 (2025): Desember 2025
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55397/cps.v5i2.147

Abstract

Mahasiswi berhijab kerap diposisikan sebagai representasi perempuan Muslim ideal yang mencerminkan nilai religius, kesantunan, dan moralitas. Di lingkungan kampus, identitas mereka tidak hanya dinilai secara akademis, tetapi juga melalui perilaku dan ekspresi keagamaan. Namun, konstruksi sosial tersebut tidak selalu dijalani secara utuh. Salah satu fenomena yang memicu perdebatan adalah mahasiswi berhijab yang merokok, yang dianggap bertentangan dengan citra religius yang dilekatkan pada mereka. Penelitian ini bertujuan mengungkap makna, motivasi, dan pengalaman mahasiswi berhijab yang merokok di Kota Malang. Dengan pendekatan kualitatif dan metode fenomenologi, data diperoleh melalui wawancara mendalam. Hasil penelitian menunjukkan bahwa praktik merokok dimaknai sebagai bagian dari pencarian identitas diri, pengelolaan stres, serta bentuk resistensi terhadap stereotip sosial. Perilaku ini perlu dipahami dalam konteks pengalaman personal, tekanan lingkungan, serta negosiasi antara nilai religius dan gaya hidup modern.
Analysis of Determining Factors of Students Buying Mie Gacoan Eko Wahyu Rahmulyo, Septian; Indra Sukma, Ferry; Ratriningtyas, Novi
International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 03 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA
Publisher : oneamd.com

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Abstract

This study aims to analyze the effect of price, taste, and service quality on consumer purchasing decisions at Mie Gacoan. The research method uses a quantitative approach with a survey technique on 84 student respondents selected by purposive sampling in the Malang City area. Data were analyzed using multiple linear regression using SPSS 25. The results showed that taste and service quality had a positive and significant effect on purchasing decisions, while price was not significant. These findings indicate that Mie Gacoan consumers consider sensory factors and service experience more than price factors. This study provides practical implications for Mie Gacoan management to maintain taste consistency and improve service quality as the main competitive strategy. Limitations of the study include the geographically limited sample coverage and the use of cross-sectional methods.
The Influence of Social Media Use Intensity and Interpersonal Communication Style on Self-Image Formation among Adolescents and Young Adults in the Digital Environment Bryna Callista; Syahwa At Taric Romadhona; Elisabeth Robeka Maniagasi; Eko Budi Siswandoyo; Novi Ratriningtyas
International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 06 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA
Publisher : oneamd.com

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Abstract

The formation of self-image in the digital environment refers to the process by which individuals manage their appearance, self-perceptions, and social interactions through social media in order to obtain social recognition. This study aims to examine the influence of social media use intensity and interpersonal communication style on self-image formation among adolescents and young adults in the digital space. A quantitative research approach was employed using a survey method involving 144 respondents aged between 13-30 years old who actively use social media platforms. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression analysis. The findings indicate that both the intensity of social media use and interpersonal communication style have a positive and significant effect on self-image formation, both partially and simultaneously. These results suggest that active engagement in social media, supported by effective interpersonal communication styles, plays a crucial role in shaping individuals’ self-image in digital environments.
Cyber Public Relations Communication Strategy In Maintaining The Image Of Malang City Government Post-Kanjuruhan Tragedy Novi Ratriningtyas; Sukma, Ferry Indra; Ramadian, Vania Desty
International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 02 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA
Publisher : oneamd.com

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Abstract

The development of technology and the internet has transformed the communication landscape,including within the realm of government. Social media platforms like Instagram have becomeimportant tools for government agencies to interact with the public, disseminate information, andmanage their image. The Public Relations Office of Malang City Government utilizes the Instagramaccount @humaskotamalang as a Cyber Public Relations platform to manage communication inthe aftermath of the Kanjuruhan tragedy, which significantly impacted the local government'simage. The research object is the Public Relations Office of Malang City Government through theInstagram account @humaskotamalang, specifically in handling news coverage and responses tothe Kanjuruhan tragedy. The research method employs a qualitative approach with a case studymethod. Data was collected through observation of content on the @humaskotamalang Instagramaccount, in-depth interviews with two key informants (Head of Leadership Communication SubDivision and Instagram Account Manager), and documentation. Data analysis was conducted usingdata reduction, data display, and conclusion drawing techniques, utilizing the 7CS-PRcommunication strategy theoretical framework. The results indicate that the Public Relations Officeof Malang City Government has effectively implemented a Cyber Public Relations communicationstrategy through Instagram by applying the 7CS-PR approach. The uploaded content related tothe Kanjuruhan tragedy reflects the government's efforts to demonstrate concern, transparency,and commitment to resolving the case. In conclusion, the implementation of the 7CS-PR strategyproves effective in building credibility, relevant context, useful content, message clarity,communication consistency, appropriate channel selection, and adaptation to audience capability.
The Influence of Word-of-Mouth Communication on Purchasing Decisions for Depot Dua Legenda Food Products in Malang City Novi Ratriningtyas; Purnomo, Agung; Erfaridiansyah, Niazi
International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 01 (2024): International Journal of Multidisciplinary Science and Applied Research (IJOMA
Publisher : oneamd.com

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Abstract

The increasingly competitive culinary business landscape demands that entrepreneurs adopt effective and efficient marketing strategies. Among various available strategies, Word of Mouth (WOM) communication has proven to be one of the main drivers of consumer purchasing decisions due to its honest, personal, and trustworthy nature. This study aims to analyze and measure the extent of the influence of WOM communication on consumer purchasing decisions, using Depot Dua Legenda as a case study—a contemporary culinary business with a unique concept in Malang City. This research employs an explanatory quantitative approach using a survey method. A sample of 100 consumers of Depot Dua Legenda was selected using purposive sampling technique. Data were collected through questionnaires using a 4-point Likert scale and analyzed using descriptive and inferential statistical analysis, including validity testing, reliability testing, Pearson correlation, and linear regression. The research findings indicate that Word of Mouth communication has a positive and significant influence on the purchasing decisions of consumers at Depot Dua Legenda. A correlation coefficient of 0.708 indicates a strong relationship between the two variables. The regression analysis results produce the equation Y = 7.072 + 0.565X, meaning that every one-unit increase in WOM increases purchasing decisions by 0.565 units. Furthermore, the WOM variable can explain 50.1% of the variation in purchasing decisions (R Square = 0.501). This finding reinforces the statement that WOM, especially when organic and amplified through digital media, plays a primary role in driving consumer decision-making processes in the modern era.
Co-Authors Agung Purnomo Asnan, Muhammad Benni Indo Bryna Callista Eko Budi Siswandoyo Eko Wahyu Rahmulyo, Septian Elisabeth Robeka Maniagasi Erfaridiansyah, Niazi Fachrudin Pakaja Ferry Indra Sukma Indra Sukma, Ferry Jauhar Wahyuni Masyithoh, Reny MR, Agnes Sesar Mucharomah, Nur Laeli Muhammad Firaz Rizaldy Mukaromah, Anisa’ul Ramadian, Vania Desty Rizaldy, Muhammad Firaz Sukma, Ferry Indra Syahwa At Taric Romadhona Wahyuni, Jauhar Zukhrufillah, Irfani Zukrufillah, Irfani