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All Journal Educare : Jurnal Ilmu Pendidikan Journal of Management in Education
Uryatul Hikmah
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Madrasah Vision Management Strategy in Realizing Superior Educational Quality Dewi, Annisa Tri Ananda; Uryatul Hikmah; Ida Kusumawati; Muthi'ah Rahman; Umar Manshur
EDUCARE: Jurnal Ilmu Pendidikan Vol. 5 No. 1 (2026): January
Publisher : Yayasan Avicenna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71392/ejip.v5i1.122

Abstract

This study aims to analyze the strategy of managing the madrasah vision in realizing superior educational quality in Islamic Junior High Schools (MTs), including participatory vision formulation, socialization and internalization strategies, implementation in learning, programs, and madrasah culture, as well as evaluation and efforts to strengthen the implementation of the vision. The study used a qualitative approach with a case study design, collecting data through in-depth interviews with the madrasah principal, teachers, and students, as well as field observations of learning activities and madrasah culture, then analyzed interactively using the Miles and Huberman model. The results of the study indicate that the madrasah vision is formulated in a participatory manner so as to foster a sense of ownership and shared commitment; socialization and internalization are carried out continuously through formal forums, leadership role models, habits, and visual media so that the vision is realized in behavior and work culture; implementation of the vision is reflected in learning that integrates Islamic values, programs, and madrasah culture that supports character building and student achievement; evaluation is carried out systematically through academic supervision, evaluation meetings, and teacher performance assessments despite facing challenges such as differences in teacher understanding, limited facilities, and administrative burdens. The implications of the research show that strategic and sustainable vision management plays an important role in improving the quality of Islamic education and can be a practical reference for madrasas in developing educational management that is oriented towards academic excellence while strengthening Islamic values.
PEMANFAATAN TIKTOK SEBAGAI MEDIA KOMUNIKASI PEMASARAN DIGITAL DALAM MENGHADAPI KOMPETISI ANTAR MADRASAH Moh. Rofik; Febi Febrianto; Uryatul Hikmah; Muthia Hasanah; Muh. Kamil; M. Kholilur Rohman; Abu Hasan Agus Rahmatullah
Jurnal Manajemen dalam Pendidikan Vol 1 No 2 (2026): Maret
Publisher : CV Narasi Khatulistiwa Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis pemanfaatan TikTok sebagai media komunikasi pemasaran digital dalam menghadapi kompetisi antar-madrasah. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus deskriptif. Data diperoleh melalui wawancara mendalam, observasi partisipatif digital (netnografi), dan studi dokumentasi yang melibatkan pimpinan lembaga, pengelola hubungan masyarakat, tim kreatif media sosial, serta peserta didik baru yang memperoleh informasi melalui platform digital. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran berbasis TikTok mampu memperkuat citra lembaga melalui pengemasan konten yang mengintegrasikan nilai-nilai religius, literasi digital, dan budaya populer. Meskipun demikian, peningkatan jumlah tayangan (views) dan tingkat keterlibatan (engagement) tidak secara otomatis meningkatkan jumlah peserta didik baru karena adanya kesenjangan (conversion gap) antara popularitas konten dan keputusan pendaftaran. Untuk mengatasi permasalahan tersebut, diterapkan strategi komunikasi pemasaran berbasis model Attention, Interest, Desire, Action (AIDA) melalui pengembangan konten yang menarik perhatian, penyampaian informasi akademik secara persuasif (soft selling), optimalisasi media penghubung menuju layanan pendaftaran, serta penguatan respons komunikasi kepada calon peserta didik. Penelitian ini menyimpulkan bahwa efektivitas TikTok sebagai media komunikasi pemasaran pendidikan tidak hanya ditentukan oleh tingginya metrik digital, tetapi juga oleh kemampuan strategi komunikasi dalam mengonversi perhatian audiens menjadi tindakan nyata berupa pendaftaran peserta didik. Oleh karena itu, keberhasilan pemasaran digital lembaga pendidikan memerlukan pengelolaan konten yang terintegrasi, terukur, dan berorientasi pada pencapaian tujuan institusi.
Co-Authors Abu Hasan Agus Rahmatullah Dewi, Annisa Tri Ananda Febi Febrianto Ida Kusumawati M. Kholilur Rohman Moh. Rofik Muh. Kamil Muthi'ah Rahman Muthia Hasanah Umar Manshur