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All Journal Journal EVALUASI Islamic Management: Jurnal Manajemen Pendidikan Islam Afkarina : Jurnal Pendidikan Agama Islam
Dewi, Annisa Tri Ananda
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Virtual School Tours: Boosting Community Interest and Attracting Prospective Students Dewi, Annisa Tri Ananda; Alwahedi, Mohammad Abdul Aziz; Najiburohman, Najiburohman; Hefniy, Hefniy; Hasan Agus R., Abu
Evaluasi: Jurnal Manajemen Pendidikan Islam Vol. 9 No. 2 (2025): Evaluasi-Edisi September
Publisher : STAI Ma'had Aly Al-Hikam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32478/3gtzvf72

Abstract

This study aims to understand the role of Virtual School Tours (VSTs) in helping schools expand their information reach, present their facilities more persuasively, increase data transparency, and strengthen relationships with prospective students. The study employed a qualitative approach. Data were obtained through in-depth conversations with school officials, direct observation of various digital platforms used for publication, and document searches related to the dissemination of school information. The research findings indicate that VSTs enable the public to gain an overview of the school without having to physically attend, thus making access to information easier and more inclusive. The presentation of facilities through videos and digital tours provides a more vivid picture of the school's strengths. Information transparency increased because the data displayed on official channels was more organized and easily accessible. Furthermore, interaction with prospective students increased along with the increase in responses.
VALUE-BASED EMPLOYEE RELATIONSHIP MANAGEMENT FOR PROFESSIONAL INTEGRITY IN MADRASAH EDUCATION Holidi, Moh; Fikri, Ahmad Rausyan; Kamil, Moh.; Najiburrahman, Najiburrahman; Agus R, Abu Hasan; Dewi, Annisa Tri Ananda
Islamic Management: Jurnal Manajemen Pendidikan Islam Vol 9 No 01 (2026): Islamic Management: Jurnal Manajemen Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/im.v9i01.9832

Abstract

This research focuses on the analysis of the management of relationships between employees to strengthen professional integration in Madrasas, as well as identify factors that support the creation of harmonious and ethical working relationships. The approach used is a qualitative method with case studies, which is carried out through in-depth interviews, observations, and documentation of madrasah leaders, teachers, and education staff. The results indicate that effective employee relations management is formed through transparent two-way communication, the implementation of fair work policies, a collaborative culture, and the strengthening of Islamic values in professional ethics. The findings also state that employee integrity increases when madrasahs implement a system of continuous development, proportional supervision, and the provision of rewards for performance and ethical behavior. The implications of this study indicate that strengthening professional integration depends not only on formal policies, but also on the quality of interpersonal relationships, value-oriented leadership, and a work environment that supports ethical behavior. Madrasahs are advised to strengthen employee relations programs as a strategy to improve the quality of human resources in a sustainable manner. This study contributes to Islamic educational management by demonstrating how value-based employee relationship management serves as a strategic mechanism for strengthening professional integrity in madrasah organizations.
Customer Perceived Value (Cpv) From The MPI Perspective: Integration Of Academic Service Quality And Blessing Orientation Rahman, Muthi'a; Dewi, Annisa Tri Ananda; Hikmah, Uryatul; Khofsah, Siti; Kunta, Ittaqillah Haitsuma; Kusumawati, Ida; Najiburrohman, Najiburrohman
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 1 (2025): JUNI
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i1.15026

Abstract

This study aims to analyze Customer Perceived Value (CPV) in Islamic education management by integrating academic service quality with blessing orientation, highlighting both functional and spiritual dimensions of student experience. A qualitative approach with a case study design was employed, with data collected through documentation, observation, and semi-structured interviews. Analysis followed systematic stages of data reduction, data display, and verification, using content analysis, discourse analysis, and interpretive approaches to capture both rational and experiential insights. Findings indicate that academic service quality significantly contributes to student satisfaction and comfort, while blessing orientation encompasses meaning, serenity, and depth of the learning experience. The integration of these dimensions produces a holistic CPV, extending beyond conventional functional aspects to include emotional and spiritual elements. The study underscores the importance for Islamic educational institutions to harmonize service quality with spiritual values to enhance the overall educational experience, providing a foundation for designing policies and strategies that address students’ comprehensive needs, fostering meaningful, contextually relevant, and spiritually enriching learning environments.
The Power of Word-of-Mouth: Understanding the Dynamics of Organic Marketing in Faith-Based Educational Institutions Ni’am, Muhammad Durrin; Firdausiyah, Rifka Jannatul; Kamil, Moh; Hasanah, Siti Nur Aviatun; Rofik, Moh; Dewi, Annisa Tri Ananda; Kunta, Ittaqillah Haitsuma; Agus R, Abu Hasan
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 1 (2025): JUNI
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i1.15096

Abstract

This study analyzes how word-of-mouth (WOM) is used as an organic marketing strategy in faith-based educational institutions, especially its influence on the perception and decisions of prospective students. The research was conducted by quantitative surveys, collecting data from active students, alumni, and parents through structured questionnaires and supporting documents from institutions. The results show that the positive experiences of students, the credibility of mentors and teachers, and recommendations from senior students and alumni greatly influence the decision of prospective students. Data analysis showed positive experiences contributed the most, followed by the credibility of sources and peer recommendations. This confirms that direct interaction is more influential than formal promotion. Digital media is only an additional channel of information, while interpersonal interaction remains a major factor in the effectiveness of WOM. This study concludes that WOM in faith-based educational institutions runs through social interaction and trusted personal networks, thus becoming an effective and efficient marketing strategy. The implication of this research is that institutional managers can improve their reputation and attract prospective students by creating positive experiences, strengthening the role of mentors and seniors, and documenting original testimonials to optimize organic marketing strategies.
Co-Authors Agus R, Abu Hasan Alwahedi, Mohammad Abdul Aziz Fikri, Ahmad Rausyan Firdausiyah, Rifka Jannatul Hasan Agus R., Abu Hasanah, Siti Nur Aviatun Hefniy, Hefniy Hikmah, Uryatul Holidi, Moh Kamil, Moh Kamil, Moh. Khofsah, Siti Kunta, Ittaqillah Haitsuma Kusumawati, Ida Najiburohman, Najiburohman Najiburrohman, Najiburrohman Ni’am, Muhammad Durrin Rahman, Muthi'a Rofik, Moh