Sastradireja, Dhafin Al-Rasyid
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Analisis Manajemen Risiko pada UMKM Good Place Vapor Sastradireja, Dhafin Al-Rasyid; Yoniar, Ghulam Priyatna; Priatna, Elky Rimba; Kurniawan, Aris; Alfiana, Alfiana
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f13yvq86

Abstract

This research aims to analyze risk management implementation in GOOD PLACE VAPOR, an SME in Bandung Regency operating in the vapor product retail industry. Using a descriptive qualitative approach with SWOT analysis and risk matrix, this study identifies four main risk categories: market, operational, human resources, and legal risk. The findings indicate that hight impact risk requiring immediate treatment include declining demand for vape setting services, product supply disruptions, employee skill gaps, and changing government regulations. Through systematic risk assessment based on ISO 31000 framework, this research demonstrates how SMEs can optimize internal strengths such as product quality and customer servive while leveraging external opportunities like increasing vapor user trends. The study concludes that structured risk management implementation is crusial for maintaining competitiveness, enchancing operational resilience, and ensuring business sustainability in dynamic market condition. Strategic risk treatment recommendations are provided to help SMEs face business uncertainties more effectively.
Analisis Manajemen Risiko pada UMKM “Huma Laundry” Garut Priatna, Elky Rimba; Yoniar, Ghulam Priyatna; Sastradireja, Dhafin Al-Rasyid; Nurhakim, Reihan Ahmad; Alfiana, Alfiana
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/05r5f897

Abstract

This study aims to identify and analyze the risks faced by the micro-enterprise Huma Laundry in Tarogong Kaler, Garut, as well as to determine appropriate mitigation strategies to maintain operational stability. The research employed a descriptive qualitative method, with data collected through direct interviews with the owner and observations of the service process. The analysis was conducted by mapping risks based on their likelihood and impact, supported by a SWOT analysis to understand the strategic position of the business. The findings indicate that the main risks encountered by Huma Laundry include machine breakdowns, washing errors, fluctuating income, and delayed payments from regular customers. The SWOT analysis reveals that the business holds strengths such as consistent service quality and a stable customer base, while weaknesses arise from limited digital promotion and simple financial management. Opportunities come from the increasing demand for laundry services, whereas threats include competition and rising operational costs. Recommended mitigation strategies comprise routine machine maintenance, employee training, service quality improvement, digital marketing optimization, and the adoption of non-cash payment systems. Overall, this study highlights the importance of systematic risk management to support the sustainability and competitiveness of micro-enterprises.
Analisis Manajemen Risiko pada UMKM Melina Helm Kurniawan, Aris; Sastradireja, Dhafin Al-Rasyid; Priatna , Ghulam Yoniar; Nurhakim , Reihan Ahmad; Alfiana, Alfiana
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4n7kr463

Abstract

This study aims to analyze the implementation of risk management in UMKM Melina Helm by applying the SWOT analysis approach to identify, assess, and control risks that may affect business sustainability. As an SNI-certified helmet manufacturer, Melina Helm faces various risks, including market, operational, human resource, financial, security, and legal risks. This research uses a qualitative method with a case study approach supported by observations and interviews. The results show that market risks, particularly intense price competition and declining consumer purchasing power, are classified as high risks due to their direct impact on sales performance. Operational risks such as supply delays and inconsistent product quality also fall into the high-risk category because they disrupt production efficiency. Meanwhile, risks related to human resources, security, and finance are categorized as medium to high and require structured risk control. The SWOT analysis reveals key strengths, especially product quality and innovative design, while major threats originate from tight competition and counterfeit products. This study concludes that integrating risk management with SWOT analysis provides an effective strategy to strengthen risk mitigation and enhance business sustainability