Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Food System and Agribusiness (JoFSA)
Tri Marinda, Siti
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Struktur Pasar Cabai Rawit Merah (Studi Kasus Pasar Perumnas Way Halim, Bandar Lampung) Tri Marinda, Siti; Budi Trisnanto, Teguh; Fitriani, Fitriani; Sutarni, Sutarni
Journal of Food System & Agribusiness Volume 8 Nomor 2 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i2.3796

Abstract

Perumnas Way Halim Market is the first Indonesian National Standard market in Lampung Province. Market analysis was carried out to find business opportunities and potential that could be exploited, in terms of products sold or market structure. Red cayenne pepper has potential because it is a product that is unique that follows trends and high product demand. However, the obstacles faced by this product are fluctuating prices and product supplies being influenced by the weather. This research aimed to analyze marketing channels and market share, market structure, and market structure efficiency. This research used a non-probability sampling approach with the judgmental sampling method. The analysis method consists of four indicators; they are market share, Concentration Ratio for Biggest Four (CR4), Hirschman Herfindal Index (IHH), and Gini coefficient. The research results showed that there are 7 marketing channels with 3 to 4 marketing institutions in each channel. The largest market share is owned by 3 market players with sales of 90 kg/month each. The results of the four indicators analyzed from the red cayenne pepper market at Perumnas Way Halim Market indicated an oligopoly market structure. Market efficiency analyzed using indicators of market concentration, product differentiation, market entry and exit barriers and market information revealed a more efficient market structure.
Co-Authors Budi Trisnanto, Teguh Fitriani Fitriani Sutarni, Sutarni