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All Journal GEMA EKONOMI Jurnal Ekonomi, Teknologi dan Bisnis
Ahmad Rodiansjah, Agis
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Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Human Resource Practices and Innovation Capability through Employee Engagement and Organizational Learning Rohmat Hidayat, Agus; Ahmad Rodiansjah, Agis
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 1 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/7x7a5418

Abstract

This comprehensive study examines the complex relationship between human resource practices and innovation capability, with employee engagement and organizational learning as critical mediating variables. Conducted in the Indonesian business context with 385 respondents from manufacturing and service companies, this research uses Structural Equation Modeling (SEM) to analyze how HR investments translate into innovation outcomes. Results show HR practices significantly enhance innovation capability through direct effects (?=0.382, p<0.001), indirect effects via employee engagement (?=0.209, 95% CI [0.156, 0.268]), and organizational learning (?=0.173, 95% CI [0.125, 0.227]). The model explains 68.4% variance in innovation capability (R²=0.684). Findings extend Resource-Based View, Social Exchange Theory, and Organizational Learning Theory while providing practical guidance for optimizing HR strategies.
Digital Customer Experience and Purchase Intention in Indonesian SME E-Commerce Hardiyanto, Feri; Hidayat, Agus Rohmat; Alifah, Nur; Ahmad Rodiansjah, Agis
GEMA EKONOMI Vol 15 No 1 (2026): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v15i1.3229

Abstract

Background: The rapid growth of digital commerce in Indonesia has intensified competition among SMEs, requiring firms to enhance digital customer experience (DCE) to influence consumer behavior. While prior studies emphasize technology adoption and trust, limited research examines the integrated mechanism linking DCE, e-commerce adoption (EA), brand trust (BT), and purchase intention (PI) in emerging markets. Objective: This study investigates the influence of DCE on PI through the dual mediating roles of EA and BT among consumers of Indonesian SME products. Method: A quantitative approach using partial least squares structural equation modeling (PLS-SEM) was employed. The model is grounded in the Technology Acceptance Model (TAM), expectation-confirmation theory, and customer experience literature. Data were collected from 380 e-commerce consumers across five Indonesian provinces. Measurement validity and reliability were assessed using convergent validity (AVE) and discriminant validity (HTMT). Result: The measurement model met acceptable criteria (AVE > 0.59; HTMT < 0.85). DCE significantly influences EA (β = 0.438, p < .001) and BT (β = 0.361, p < .001), both of which significantly affect PI. The indirect effect of DCE on PI through EA and BT is β = 0.236 (95% CI [0.158, 0.316]), indicating partial mediation. A significant direct effect remains (β = 0.193, p = .008), yielding a total effect of β = 0.429. Conclusion: DCE plays a crucial role in driving purchase intention directly and indirectly through EA and BT. SMEs should prioritize comprehensive digital experiences to convert interactions into purchase decisions.
Co-Authors Agus Rohmat Hidayat Feri Hardiyanto Nur Alifah