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All Journal Jurnal Bisnis Terapan Jurnal CENDIKIA ISNU
Arya Advany
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Religion Arts Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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OPTIMIZING SOCIAL MEDIA STRATEGIES TO ENHANCE CUSTOMER ENGAGEMENT: A CASE STUDY OF PT ICONNET (ICON+) Almira, Nasywa; Siregar, Suci; Nurlina Nasution; Arya Advany
Jurnal Bisnis Terapan Vol. 9 No. 2 (2025): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v9i2.7616

Abstract

In today’s rapidly evolving digital landscape, social media has become a crucial tool for businesses seeking to build lasting relationships with their customers. This study investigates the role of social media in enhancing customer engagement at PT ICONNET (ICON+), a broadband internet service provider and subsidiary of PT PLN, amidst the fierce competition in Indonesia’s telecommunications market. Despite having strong infrastructure support from PLN, PT ICONNET faces significant challenges in optimizing its social media strategies, which impacts customer interaction and loyalty. Through a descriptive qualitative approach, including interviews, observations, and document analysis, this research identifies both the internal and external factors that influence the company’s social media effectiveness. The findings highlight the strengths of PT ICONNET, such as its reliable infrastructure and public sector reputation, but also reveal key weaknesses, including slow decision-making, inconsistent content strategy, and evolving social media algorithms. Based on SWOT, IFAS, and EFAS analyses, the study proposes strategies for improving engagement, such as content optimization, leveraging new social media features, and enhancing the digital team's capabilities. Given the urgency of adapting to the digital demands of today’s consumers, the study concludes that PT ICONNET must adopt a more data-driven and adaptive social media strategy. This will help the company foster stronger customer connections, improve brand loyalty, and solidify its competitive edge in Indonesia’s dynamic ISP industry.
Legal Aspects of Sharia Insurance Agreements: A Review of Sharia Principles in Insurance Products Dea salsabila; Salsabila Lubis; Arya Advany; Siti Nurlina; Fatimah Nainggolan
Jurnal Cendikia ISNU SU Vol. 2 No. 3 (2025): Vol.2 No.3 Desember 2025
Publisher : ISNU Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70826/jcisnu.v2i3.949

Abstract

Sharia insurance is a form of protection agreement based on the principles of Islamic law, as an alternative to the conventional insurance system that contains elements of gharar, maysir, and riba. This research aims to examine the legal aspects of sharia insurance agreements in Indonesia, with an emphasis on the compatibility between the contract in the policy and sharia principles such as ta'awun, tabarru' contract, tijarah contract, as well as the value of justice and transparency. The method used is a literature study with a normative juridical approach, through an examination of laws and regulations, DSN-MUI fatwas, and the results of previous research. The results of the study show that although sharia insurance already has a strong legal basis in positive law and muamalah fiqh, the practice still faces challenges in terms of the clarity of the contract, the management of participant funds, and the dispute resolution mechanism. Therefore, harmonization between national law and Islamic law, as well as strengthening technical regulations and education to the public, is needed to realize a sharia insurance system that is fully sharia-compliant.
Co-Authors Almira, Nasywa Dea Salsabila Fatimah Nainggolan Nurlina Nasution Salsabila Lubis Siregar, Suci Siti Nurlina