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Sustainability Orientation, Green Innovation Capability, and Competitive Advantage among ASEAN Manufacturing Firms Putra, Fajar Mahendra; Lestari, Intan Ayu; Zulkifli, Ahmad Firdaus bin
Journal of Economics and Management Vol. 3 No. 3 (2025): Journal of Economics and Management, December 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v3i3.328

Abstract

This study examines the relationships between sustainability orientation, green innovation capability, and competitive advantage among manufacturing firms in ASEAN countries. Manufacturing firms face increasing environmental pressure while competing in cost, quality, and speed. Sustainability orientation reflects a strategic commitment to environmental and social goals embedded in organizational decisions. This study positions green innovation capability as a critical mechanism that transforms sustainability orientation into competitive advantage. The study adopts a quantitative explanatory design and synthesizes empirical evidence from prior manufacturing studies in ASEAN economies. Existing findings consistently show that sustainability orientation positively influences firms’ ability to develop green products, green processes, and environmentally efficient operations. Green innovation capability, in turn, strengthens competitive advantage through cost reduction, differentiation, regulatory compliance, and reputation improvement. The results also indicate that green innovation capability plays a mediating role between sustainability orientation and competitive advantage. Firms with strong sustainability orientation achieve superior competitive outcomes when they actively invest in green technologies, green process redesign, and innovation-oriented capabilities. This study contributes to sustainability and strategic management literature by clarifying the capability-based pathway through which sustainability orientation delivers competitive advantage. The findings provide practical guidance for managers to align sustainability strategies with innovation capabilities to strengthen long-term competitiveness in the ASEAN manufacturing context.
Implementation of red rice consumption education for diabetes mellitus patients: A case study Bastian, Angga Densi; Budianto, Yudi; Zulkifli, Ahmad Firdaus Bin
Indonesian Journal of Health Services Vol. 1 No. 2 (2024): April - June
Publisher : Science Center Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63202/ijhs.v1i2.6

Abstract

Background: Dietary management represents a fundamental component of diabetes care because carbohydrate intake significantly influences postprandial blood glucose levels. In many Asian countries, white rice remains the primary carbohydrate source, which may contribute to higher glycemic responses. Whole grain rice varieties such as red rice contain higher levels of dietary fiber and bioactive compounds that may help regulate blood glucose levels. Therefore, patient education regarding healthier carbohydrate alternatives is essential to support effective diabetes self-management. Objective: This study aimed to examine the implementation of red rice consumption education for diabetes mellitus patients and explore its potential role in supporting blood glucose control in a primary healthcare setting. Methods: This study used a descriptive case study design conducted in the working area of the UPTD Tanjung Baru Community Health Center from February to March 2022. Two patients diagnosed with diabetes mellitus who met predetermined inclusion criteria were recruited as study participants. The intervention consisted of structured education on the nutritional benefits of red rice and guidance on incorporating red rice into daily dietary patterns. Data were collected through observation, structured interviews, documentation review, and literature analysis. The nursing care process included patient assessment, nursing diagnosis formulation, care planning, intervention implementation, and evaluation of patient responses. Results: Baseline assessment indicated that both participants had limited knowledge regarding appropriate dietary management for diabetes mellitus and were uncertain about strategies to control blood glucose levels. Following the educational intervention, participants demonstrated increased awareness of dietary management and greater interest in adopting red rice as an alternative carbohydrate source. Although the nursing problem related to knowledge deficit was not fully resolved during the observation period, participants showed improved understanding of healthy dietary practices and expressed willingness to modify their eating habits. Conclusion: Educational intervention focusing on red rice consumption may improve dietary awareness and support glycemic management among patients with diabetes mellitus. Integrating nutrition education into nursing care programs in primary healthcare settings may contribute to improved diabetes self-management and healthier dietary behaviors.