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All Journal Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Lakoy, Henro Arturito
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Risiko Pemasaran Sayur di Tingkat Pedagang Pengumpul Kecamatan Modoinding Lakoy, Henro Arturito; Waney, Nordy Fritsgerald Lucky; Kaunang, Rine
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 4 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i4.66219

Abstract

This study aims to analyze vegetable marketing risks at the intermediary trader level in Modoinding District. The method used is Failure Mode and Effect Analysis (FMEA), using a quantitative approach with 10 purposively selected traders. Risks were assessed based on Severity, Occurrence, and Detection, and calculated into RPN and RSV scores. The results show that capital risk is the most critical (average RPN 9.9), followed by price risk (RPN 8.1). Product quality and physical damage risks had lower RPN values. This study recommends improving capital access, training in risk management, and enhancing distribution infrastructure.
Co-Authors Rine Kaunang Waney, Nordy Fritsgerald Lucky