Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Vol. 7 No. 4 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang

Analisis Risiko Pemasaran Sayur di Tingkat Pedagang Pengumpul Kecamatan Modoinding

Lakoy, Henro Arturito (Unknown)
Waney, Nordy Fritsgerald Lucky (Unknown)
Kaunang, Rine (Unknown)

Article Info

Publish Date
31 Dec 2025

Abstract

This study aims to analyze vegetable marketing risks at the intermediary trader level in Modoinding District. The method used is Failure Mode and Effect Analysis (FMEA), using a quantitative approach with 10 purposively selected traders. Risks were assessed based on Severity, Occurrence, and Detection, and calculated into RPN and RSV scores. The results show that capital risk is the most critical (average RPN 9.9), followed by price risk (RPN 8.1). Product quality and physical damage risks had lower RPN values. This study recommends improving capital access, training in risk management, and enhancing distribution infrastructure.

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Journal Info
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Website

Abbrev

agrirud

Publisher

Universitas Sam Ratulangi

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) merupakan media publikasi ilmiah mengenai kajian mendalam dan atau hasil penelitian di Bidang: 1. Agribisnis 2. Pengembangan Wilayah Pedesaan. Jurnal ini diterbitkan secara berkala empat kali setahun yaitu ...