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All Journal Custodia: Journal of Legal, Political, and Humanistic Inquiry
Lita Sari Rahayu
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Law, Crime, Criminology & Criminal Justice

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Strategi PT Indofood dalam Memasuki Pasar Nigeria Tahun 2024-2025 Iis Mulyani; Lita Sari Rahayu; Muhammad Rizki Al-Fataah; Zalif Nasrudin; Septianis Afipah
Journal of Legal, Political, and Humanistic Inquiry Vol 1 No 2 (2025): December: Custodia: Journal of Legal, Political, and Humanistic Inquiry
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/4jvdz151

Abstract

This study discusses PT Indofood's strategy in expanding its market penetration in Nigeria during 2024-2025, emphasizing the influence of the country's political structure and regulations on the dynamics of corporate expansion. Nigeria is a potential market with a large population, but political instability, fluctuations in import policies, and government intervention in the food sector create significant obstacles for multinational companies. The research uses a qualitative-descriptive approach through a single case study of Indofood and its joint venture, Dufil Prima Foods, utilizing secondary data from official reports, academic publications, and credible business reports to strengthen the validity of the findings. The results of the discussion show that fluctuating political stability and exchange rate liberalization policies affect Indofood's production costs, supply chain strategies, and marketing adaptation patterns. The company applies its advantages as an EMNC through cost efficiency, localization of raw materials, and value chain resilience to respond to political and economic risks. This study confirms that Indofood's success in Nigeria is highly dependent on its ability to read political dynamics and design adaptive strategies to changes in state policy.
Diplomasi Lingkungan River Cleanup terhadap Pemulihan Sungai Cikapundung Tahun 2024 Zalif Nasrudin; Iis Mulyani; Lita Sari Rahayu; Muhammad Rizki Al-Fataah; Diyah Pitaloka Rizki
Journal of Legal, Political, and Humanistic Inquiry Vol 1 No 3 (2026): March: Custodia: Journal of Legal, Political, and Humanistic Inquiry
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/jf592981

Abstract

Pollution of the Cikapundung River, as a source of raw water and an important public space in the city of Bandung, poses ecological and social threats due to domestic waste, livestock waste, and plastic waste. This study analyzes environmental diplomacy through the contribution of River Cleanup to the restoration of the Cikapundung River within the framework of the Sustainable Development Goals (SDGs).  The research approach is qualitative, using a case study method through literature review, documentation, and secondary data analysis on water quality and river cleanup programs. The theoretical framework uses Environmental Diplomacy and Collaborative Environmental Governance theories to explain the dynamics of cross-actor collaboration between communities, government, and the private sector. The results show that transnational collaboration facilitated by River Cleanup contributes to increased public awareness, reduced waste in several segments of the river, and strengthened river-caring community networks, thereby supporting the achievement of SDG 6, SDG 11, and SDG 17 in the Cikapundung River area.
Co-Authors Diyah Pitaloka Rizki Iis Mulyani Muhammad Rizki Al-Fataah Septianis Afipah Zalif Nasrudin