Sahrul Romansah
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PEMANFAATAN MEDIA SOSIAL INSTAGRAM DAN TIKTOK SEBAGAI SARANA PROMOSI SEKOLAH DI ERA DIGITAL STUDI DI MTS YPK CIJULANG Sahrul Romansah; Andri Dian; Suklani
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 In Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.39803

Abstract

The development of digital technology has forced educational institutions to adjust their promotional approaches. Social media platforms such as Instagram and TikTok have emerged as very useful communication tools for reaching a wide audience, especially young people. This study aims to examine the use of Instagram and TikTok as promotional channels at MTs YPK Cijulang, while assessing their influence on the school's reputation and appeal. The method applied is a descriptive qualitative approach, with data collection through direct observation, in-depth interviews, and related documentation. The findings reveal that the use of these two platforms plays an important role in increasing the school's exposure, building a positive image of the institution, and attracting the attention of prospective students and their parents. Content highlighting student activities, academic achievements, and Islamic values proved to be key elements in the success of the school's digital promotion. This study suggests that social media management should be carried out consistently and optimally as a strategic step for school promotion in today's digital age.
Problematika Kebijakan Peningkatan Kualitas Guru: Antara Sertifikat dan Realitas di Lapangan Abdul Rosyid; Sahrul Romansah; Sari, Diana Ratna; Masduki
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48702

Abstract

Teacher certification policy is one of the government’s strategic instruments to improve teacher professionalism, the quality of learning, and the overall standard of national education. Normatively, teacher certification is intended to provide formal recognition to teachers as professional educators who possess pedagogical, professional, social, and personal competencies. However, the reality in practice indicates that possession of a teaching certificate does not always correlate with improvements in learning quality. This article aims to analyze the challenges of teacher quality improvement policies, particularly the gap between certification and the realities of educational implementation at the school level. This study employs a qualitative approach using a literature review method. The context of the study focuses on UPTD SMPN Satu Atap 2 Gantar, Indramayu Regency, which is characterized as a small school with 3 permanent teachers, 3 non-permanent teachers, and 54 students. The analytical framework is based on George C. Edward III’s policy implementation theory, which includes aspects of communication, resources, disposition, and bureaucratic structure. The findings reveal that teacher certification has not been optimal as an instrument for improving quality due to the dominance of administrative orientation, limited resources, weak post-certification development, teacher workload, and the lack of a strong reflective and collaborative culture within schools. Therefore, certification needs to be integrated with continuous professional development, humanistic academic supervision, teacher learning communities, and impact-based evaluation of learning outcomes to ensure that teacher quality improvement policies become more meaningful and contextual.