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Firdaus Jeka
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INTEGRASI KEUNGGULAN PENDIDIKAN DAN STRATEGI PEMASARAN 7P DALAM MEMBANGUN BRANDING SEKOLAH ISLAM STUDI KASUS SDIT AT-TAUBAH BATAM Asrulla; Yumesri; Firdaus Jeka; Farida
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.40775

Abstract

This study examines branding management at At-Taubah Integrated Islamic Elementary School in Batam through the 7P Marketing Mix framework, including Product, Price, Place, Promotion, People, Process, and Physical Evidence. A descriptive qualitative approach was employed using in-depth interviews, observation, and documentation, involving the school principal, educators, students, and parents. The findings reveal that school branding is a strategic and integrated process supported by flagship programs, credible leadership, high-quality educational services, and the internalization of Islamic values. Flagship programs such as Qur’an memorization (Tahfiz Al-Qur’an), Islamic character education, digital learning, and bilingual instruction serve as key differentiators in strengthening institutional identity. This branding management significantly contributes to enhancing reputation, competitiveness, and public trust.
STRATEGI PEMASARAN PENDIDIKAN DALAM MENINGKATKAN MINAT ORANG TUA MEMILIH SEKOLAH STUDI KASUS SDIT RAUDHATUSSALAM MAHATO Farida; Asrulla; Firdaus Jeka; Dwi Wahyuni
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.42270

Abstract

This study aims to analyze educational marketing strategies in increasing parents’ interest in choosing SDIT Raudhatussalam Mahato as an integrated Islamic elementary school. The research employs a descriptive qualitative approach, with data collected through in-depth interviews, field observations, and documentation. The research informants consist of the Foundation Supervisor, the principal, teachers, administrative staff, and parents selected purposively. Data analysis was conducted using the Miles, Huberman, and Saldana model, supported by source and method triangulation to ensure data validity.The findings indicate that SDIT Raudhatussalam Mahato implements a comprehensive educational marketing strategy by utilizing the educational services marketing mix (7P). Parents’ decisions are influenced by the quality of educational services, religious values, teacher competence, cost transparency, digital promotion, and interpersonal communication through word of mouth. The quality of educational services is proven to be the main pillar supporting the effectiveness of the school’s marketing strategy. Despite facing budgetary and resource constraints, the school is able to address these challenges through creative and collaborative strategies.
Co-Authors Asrulla Dwi Wahyuni Farida Yumesri