Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Ananda Syafira, Friska
Unknown Affiliation
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI MANAJEMEN PEMASARAN DI PONDOK PESANTREN MODERN AL-KINANAH JAMBI : FAKTOR PENDUKUNG DAN PENGHAMBAT DALAM MENARIK MINAT PENDAFTARAN Ananda Syafira, Friska; MY, Mahmud; Fitriani, Suci
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01, Maret 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.41006

Abstract

This study aims to analyze the principal's marketing management strategy at the Al-Kinanah Modern Islamic Boarding School Jambi, specifically identifying sthe supporting and inhibiting factors in attracting prospective students. The research is motivated by a decline in the number of registrants over the last three years (2023-2025). This study uses a qualitative descriptive approach with data collection techniques through in-depth interviews, observation, and documentation. The results show that the supporting factors in marketing management consist of superior programs (foreign language development and integrated curriculum), hight-quality human resources with educational backgrounds ranging from undergraduate to doctoral degrees (domestic and international graduates), and strong community support through word-of-mouth promotion. Meanwhile, the inhibiting factors identified are the high cost of digital advertising (Facebook Ads) and the limited time of human resources, as the marketing team also serves as teaching staff. This study concludes that although there are financial and time constrains, the optimization of internal potential and community trust remains the main pillar in maintaining the institution's existence. Suggestions for the institution include a more structured budget allocation for digital promotion and the formation of a dedicated marketing team to avoid overlapping duties
Co-Authors Mahmud MY Suci Fitriani, Suci